Jumpstart Your Etsy Store: Get Your First 100 Sales in 2023

Jumpstart Your Etsy Store: Get Your First 100 Sales in 2023

Table of Contents

  1. Introduction
  2. The Importance of the First 100 Sales
  3. Tip 1: Switch to a Customer Mentality
    • 3.1 Making Your Shop Appealing and Trustworthy
    • 3.2 The Power of Listings
    • 3.3 Utilizing Images and Mock-ups
    • 3.4 Encouraging Reviews
  4. Tip 2: Let the Sales Come to You
    • 4.1 Leveraging Etsy's Marketplace
    • 4.2 Focusing on Organic Traffic
    • 4.3 Consistently Posting High-Quality Listings
  5. Tip 3: Consistently Do the Basics
    • 5.1 The Importance of Keywords
    • 5.2 Creating Visually Compelling Images
    • 5.3 Providing Excellent Customer Service
  6. Success Stories and Examples
    • 6.1 Crazy Dog T-Shirts: An E-commerce OG
    • 6.2 Various Six and Seven Figure Stores on Etsy
  7. Conclusion

The Journey to Achieving 100 Sales on Etsy: Tips and Strategies


Are you an aspiring Etsy seller, looking to make your mark and achieve significant sales? Starting a new Etsy store can be both exciting and challenging. The first 100 sales can be particularly difficult to attain, but they are also the most rewarding. In this article, I will share with you three valuable tips that have helped me achieve over 100 sales multiple times on Etsy. By implementing these tips effectively, you will be able to jumpstart your business and start generating consistent sales on this popular e-commerce platform.

The Importance of the First 100 Sales

As an experienced Etsy seller, I have come to understand the significance of the initial 100 sales. These sales not only establish your credibility but also serve as social proof for your business. Customers are more likely to trust sellers with a track record of positive reviews and sales. So, how can you overcome the challenges of the first 100 sales and create a thriving Etsy store? Let's delve into the tips that will guide you on this journey.

Tip 1: Switch to a Customer Mentality

To establish a successful Etsy store, it is crucial to adopt a customer mentality. You need to understand what customers are looking for and make your shop as inviting and trustworthy as possible. Building trust with potential customers who stumble upon your shop is essential, especially when you are starting from scratch. Here are some key strategies to create a customer-oriented shop:

3.1 Making Your Shop Appealing and Trustworthy

When customers land on your shop, it should appear professional, promising, and inviting. Filling out your shop with a sufficient number of listings is crucial, as it reflects the presence of an established brand. Aim to have at least 20 listings, which will occupy the first page of your shop and give the impression of a serious business. Additionally, consider using images that resonate with the Etsy vibe to provide a sense of familiarity and comfort to potential customers.

3.2 The Power of Listings

Creating compelling listings is vital to attract customers and make sales. Good listings include captivating product descriptions, clear pricing information, accurate details, and a professional overall presentation. By investing time and effort into crafting engaging listings, you increase your chances of enticing customers to make a purchase.

3.3 Utilizing Images and Mock-ups

Images play a crucial role in captivating customers and convincing them to buy your products. On Etsy, you can purchase high-quality mock-ups that align with the platform's visual aesthetic. Utilizing these mock-ups can help your listings fit in and stand out, making your products more appealing to potential buyers. Remember, the first impression your images make can be the difference between a sale and a lost opportunity.

3.4 Encouraging Reviews

Social proof is a powerful tool in gaining customers' trust. Positive reviews from satisfied customers significantly impact your store's reputation and sales. After completing a sale, proactively reach out to buyers and kindly ask for a review. To entice customers to leave a review, consider offering incentives such as coupons, free shipping, or store credit. Building a strong base of positive reviews will bolster your store's credibility and attract more customers.

Tip 2: Let the Sales Come to You

Etsy is a well-established online marketplace that brings in millions of customers daily. Instead of solely relying on ads or social media posts to drive traffic to your shop, focus on harnessing the existing flow of customers already visiting Etsy. By positioning your products strategically and optimizing your shop, you can attract these potential buyers to your listings. Here's how:

4.1 Leveraging Etsy's Marketplace

Recognize that Etsy's ultimate goal is to connect the right customers with the right products. By understanding this, you can ensure that your product listings meet the demands of Etsy's vast customer base. This means focusing on quality listings that cater to the needs and preferences of Etsy shoppers.

4.2 Focusing on Organic Traffic

While running ads can be beneficial, it is essential to prioritize generating organic traffic to your shop. Organic traffic refers to customers naturally discovering your shop through Etsy's search engine or other internal links. By consistently posting high-quality listings, you increase your visibility and improve your chances of attracting organic traffic.

4.3 Consistently Posting High-Quality Listings

Building on the previous tip, consistently posting new listings is crucial for generating sales and attracting customers. By expanding your product range, you increase your chances of capturing customers' attention and making sales. As you gain experience, strive to improve the quality of your listings over time, ensuring that each new listing surpasses the previous one in terms of presentation, description, and overall appeal.

Tip 3: Consistently Do the Basics

To achieve lasting success on Etsy, it is crucial to adhere to the three basics: keywords, images, and customer service. Paying attention to these foundational elements will drive more traffic to your listings, engage potential customers, and encourage positive reviews. Let's explore each of these essentials in more detail:

5.1 The Importance of Keywords

Keywords are the key to getting your products in front of potential customers. By researching and incorporating relevant keywords in your listings, you can maximize your visibility in Etsy's search results. To find suitable keywords, analyze successful listings in your niche and identify the common keywords they employ. Craft compelling titles with a maximum character count and exploit all available keyword slots to optimize your listings for search visibility.

5.2 Creating Visually Compelling Images

Alongside keywords, visually appealing images are indispensable for drawing customers in and convincing them to make a purchase. Consider purchasing mock-ups from Etsy to enhance the presentation of your products. These mock-ups are designed in line with Etsy's aesthetic and instill a sense of familiarity and trust in potential buyers. Remember, your images are your brand, and they should reflect the quality and uniqueness of your products.

5.3 Providing Excellent Customer Service

Building positive relationships with your customers is crucial for generating repeat sales and positive reviews. Respond promptly to customer inquiries and address their concerns in a friendly and professional manner. Treat every customer as if they were your first, and go above and beyond to exceed their expectations. By providing exceptional customer service, you cultivate a loyal customer base and foster positive word-of-mouth promotion.

Success Stories and Examples

To illustrate the effectiveness of the strategies mentioned above, let's explore a few success stories from the Etsy community:

6.1 Crazy Dog T-Shirts: An E-commerce OG

Crazy Dog T-Shirts is an exemplary e-commerce store that has thrived on Etsy for over a decade. Through consistent attention to the three basics, this store has generated over $3.6 million in sales on Etsy alone. Their commitment to quality listings, appealing images, and excellent customer service is a testament to the power of consistency and dedication.

6.2 Various Six and Seven Figure Stores on Etsy

Etsy hosts numerous stores in a wide range of niches that consistently achieve six and seven-figure sales. These successful stores attribute their accomplishments to diligently following the three basics and making them a core part of their business operations. By focusing on keywords, creating visually compelling images, and providing exceptional customer service, these sellers have achieved remarkable success on the platform.


Achieving your first 100 sales on Etsy may seem challenging, but by implementing the tips discussed above, you can set your business on the path to success. Remember to adopt a customer mentality, leverage Etsy's marketplace, and consistently prioritize the three basics: keywords, images, and customer service. By doing so, you can attract customers, build trust, and ultimately create a thriving Etsy store. Start your journey today and reap the rewards of your hard work and commitment.

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