Is Selling on Etsy in 2023 Still Worth It?

Is Selling on Etsy in 2023 Still Worth It?

Table of Contents:

  1. Introduction
  2. Pros of Selling on Etsy 2.1. Growing Marketplace 2.2. Print-on-Demand Options 2.3. Tools for Finding Best-Selling Items 2.4. Run Ads Directly on Etsy
  3. Cons of Selling on Etsy 3.1. Oversaturation and Competition 3.2. Increased Seller Fees 3.3. Dependency on Etsy's Platform
  4. Is it Worth Selling on Etsy in 2023? 4.1. Low Risk and Low Investment 4.2. Opportunities for Differentiation 4.3. Desire for Extra Income or Financial Freedom

Is Selling on Etsy in 2023 Still Worth It?

Etsy has become a popular platform for individuals looking to start their own online businesses. The success stories of people making substantial income from their Etsy shops might have caught your attention. However, you may be wondering if the opportunity to make money on Etsy is still viable in 2023. In this article, we will discuss the pros and cons of selling on Etsy and whether it is worth pursuing in the current year.

Pros of Selling on Etsy

  1. Growing Marketplace: Despite the increasing number of sellers, Etsy continues to experience growth. In 2021, Etsy reported selling over $2.32 billion worth of goods, reflecting a 112% increase from the previous year. With their aggressive advertising campaigns, Etsy is attracting more buyers to the platform, providing organic traffic to sellers' shops.

  2. Print-on-Demand Options: One of the advantages of selling on Etsy is the availability of print-on-demand services like Printify. These services allow sellers to offer a wide range of products without the need for inventory or production facilities. With print-on-demand, sellers can focus on creating designs and leave the printing and shipping to the service provider.

  3. Tools for Finding Best-Selling Items: Etsy provides tools like the Etsy Chrome extension, which allows sellers to analyze the popularity of items within their chosen categories. This data helps sellers identify the best-selling items and capitalize on current trends, increasing their chances of success.

  4. Run Ads Directly on Etsy: Unlike other platforms where ads may not always yield direct sales, Etsy ads target users who are already actively searching for products to buy. This focused advertising approach increases the likelihood of converting views into sales and helps sellers grow their businesses.

Cons of Selling on Etsy

  1. Oversaturation and Competition: One of the primary concerns for sellers on Etsy is the perceived oversaturation of the platform. The number of active sellers on Etsy has increased significantly in recent years, creating a highly competitive environment. New sellers must be prepared to invest time and effort into making their shops stand out among the crowd.

  2. Increased Seller Fees: In 2022, Etsy increased its transaction fee from 5% to 6.5%. While this may not be a substantial change, it is important to consider the impact on profit margins, especially for sellers with lower-priced items. However, when compared to other e-commerce platforms like eBay and Amazon, Etsy's fees remain relatively low.

  3. Dependency on Etsy's Platform: Since Etsy owns the platform, sellers have limited control over their businesses. Etsy has the authority to close shops that violate their policies, particularly in cases of trademark and copyright infringements. Sellers must navigate the intricacies of intellectual property rights and ensure they comply with Etsy's guidelines to avoid losing their business.

Is it Worth Selling on Etsy in 2023?

Considering the pros and cons discussed above, is it still worthwhile to start or continue selling on Etsy in 2023? Despite the challenges, Etsy remains an appealing option for aspiring entrepreneurs. Here are a few reasons why it may still be worth pursuing:

  1. Low Risk and Low Investment: Starting an Etsy shop, particularly with a print-on-demand model, requires minimal investment and poses low risk. With print-on-demand services handling production and fulfillment, sellers can focus on creating unique designs and managing customer service.

  2. Opportunities for Differentiation: While competition on Etsy is fierce, there is always room for new sellers to find their niche. By staying informed about current trends, combining popular themes with upcoming holidays, and offering unique products, sellers can differentiate themselves and attract customers.

  3. Desire for Extra Income or Financial Freedom: Etsy provides an accessible platform for individuals seeking additional income or financial independence. Whether as a side hustle or a full-time venture, selling on Etsy allows individuals to work from home and control their business hours, providing the flexibility many desire.

In conclusion, while there are challenges and considerations associated with selling on Etsy in 2023, the platform still offers significant opportunities for entrepreneurial success. With a proper understanding of the market, dedication to creating quality products, and a willingness to adapt, individuals can carve out their space and thrive on Etsy. So, if you've been contemplating starting an online business, Etsy could be the perfect place to begin your journey.


  • Pros of selling on Etsy include its growing marketplace, print-on-demand options, helpful tools, and the ability to run ads directly on the platform.
  • Cons of selling on Etsy include oversaturation and competition, increased seller fees, and the dependency on Etsy's platform.
  • Selling on Etsy in 2023 can be worthwhile due to low risk and investment, opportunities for differentiation, and the desire for extra income or financial freedom.


Q: Is it too late to start selling on Etsy in 2023? A: No, while there is increased competition, Etsy continues to grow, providing opportunities for new sellers who can differentiate themselves.

Q: Can I make a significant income from selling on Etsy? A: Yes, many sellers have achieved substantial success on Etsy by offering unique products, staying informed about market trends, and putting in the necessary effort.

Q: Are there any alternatives to Etsy for selling handmade or unique items? A: Yes, there are other platforms like eBay, Amazon Handmade, and Shopify, but they may have different fee structures and requirements. It's essential to research and choose the platform that best aligns with your goals.

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