Discover the Power of Allura for Etsy Sellers

Discover the Power of Allura for Etsy Sellers

Table of Contents:

  1. Introduction
  2. Pros of Allura
  3. Cons of Allura
  4. Using the Chrome Extension
  5. Exploring Allura App
  6. Keyword Finder
  7. Product Seeker
  8. Listing Helper
  9. Email Sender
  10. Limitations of Allura
  11. Conclusion


In this article, we will review Allura, a popular research tool for Etsy sellers. We will explore its features, advantages, and disadvantages compared to other Etsy keyword tools. Furthermore, we will provide a step-by-step guide on how to use Allura effectively to grow your Etsy shop and increase sales. So, if you're unsure about whether Allura is the right tool for you or find it confusing, keep reading to discover all the behind-the-scenes information and insights on this tool.

Pros of Allura

One of the standout features of Allura is its simplicity and user-friendliness. Etsy sellers appreciate the fact that the tool is designed to be extremely easy to use, with a simplified platform tailored specifically for Etsy sellers. Allura achieves this through its Chrome extension, which allows users to access all the features and functionalities directly on the Etsy platform. No need to switch back and forth between different tabs or platforms, making it convenient and time-saving.

Cons of Allura

While Allura has many advantages, it's essential to consider the limitations as well. Like most Etsy keyword research tools, Allura relies on estimated data rather than exact numbers. Since Etsy doesn't provide specific data to third-party apps, including Allura, the numbers displayed are estimates. However, Allura distinguishes itself by being an official registered Etsy app, which gives it more access to Etsy's API compared to other tools. Additionally, the free plan of Allura has a limit on the number of searches per month, hindering extensive research.

Using the Chrome Extension

The Allura Chrome extension is a powerful tool that simplifies product research on Etsy. By plugging in the extension, Etsy sellers can gather valuable insights directly on the Etsy search results page. For example, you can view the estimated sales and tags of top-performing products within your niche. These insights can help you identify popular keywords and optimize your listings accordingly. Additionally, the Allura score is displayed, indicating the competitiveness and sales potential of a specific product category.

Exploring Allura App

Aside from the Chrome extension, Allura also offers a comprehensive app with various helpful tools for Etsy sellers. One of the key features is the keyword finder, which assists in identifying relevant keywords for your products. Simply input a keyword like "Bachelorette invite" and Allura will provide suggestions based on search volume and competition. This feature helps you optimize your listings with high-demand keywords, increasing your chances of visibility and sales.

Keyword Finder

The Allura app's keyword finder is a valuable tool for Etsy sellers looking to enhance their product listings. By analyzing search volume and competition, Allura provides a list of recommended keywords. For example, if you sell Bachelorette-related products, Allura suggests keywords like "Bachelorette weekend" and "Bachelorette party." These recommendations give you insights into trending keywords and allow you to expand your product's reach.

Product Seeker

Another useful tool within the Allura app is the product seeker. It enables you to search for specific products and explore popular items in your niche. By sorting the products based on monthly sales or price, you can gain insights into market trends and identify profitable product ideas. This tool is particularly beneficial for brainstorming and finding inspiration for new products to add to your Etsy shop.

Listing Helper

The Allura listing helper is an invaluable feature for optimizing your product listings. By connecting your Etsy shop, you can generate a listing report that provides suggestions for improving your listing's performance. The report evaluates elements such as titles, photos, descriptions, and tags, offering actionable recommendations to enhance visibility and conversions. Following these suggestions can greatly improve your listings' performance, attracting more potential buyers.

Email Sender

One of the unique features of Allura is its integration of email marketing into the platform. By syncing your Allura account with your Etsy shop, you can automate email campaigns and invite customers to join your email list. This feature allows you to engage with past customers and promote your products more effectively. By utilizing email marketing, you can create repeat customers and drive additional sales, ultimately boosting your overall revenue.

Limitations of Allura

It's important to note that Allura, like any tool, has its limitations. One such limitation is the reliance on estimated data due to Etsy's data restrictions for third-party apps. While the estimates are reasonably accurate, the absence of exact numbers can be a drawback for sellers looking for precise information. Additionally, the free version of Allura has a limited number of searches per month. Advanced features and tools are available in the paid plans, which may incur additional costs.


In conclusion, Allura is a powerful research tool that caters specifically to Etsy sellers. Its user-friendly interface, convenient Chrome extension, and various features make it a valuable asset for product research, keyword optimization, and overall shop growth. Despite some limitations, such as estimated data and subscription costs, Allura provides substantial insights and guidance for Etsy sellers. Whether you're a beginner or an experienced seller, Allura can help you stay competitive and boost your Etsy shop's success.

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