Discover Etsy Explore: An Inside Look at the Seller Preview App

Discover Etsy Explore: An Inside Look at the Seller Preview App

Table of Contents

  1. Introduction
  2. What is the Etsy Explore Feature?
  3. How to Access the Etsy Seller Preview App
  4. Exploring the Etsy Explore Feature
    • 4.1 The User Experience
    • 4.2 Categories of Video Types
  5. Tips for Creating Effective Explore Videos
  6. Utilizing the Explore Post Page
  7. Designing Explore Videos Using Canva
  8. The Benefits of the Etsy Explore Feature
  9. Feedback and Reporting
  10. Conclusion



In today's digital world, online marketplaces provide endless opportunities for sellers to showcase their products and connect with customers. Etsy, a popular e-commerce platform, has recently introduced a new feature called Etsy Explore. This feature aims to enhance the shopping experience for both sellers and buyers on the platform. In this article, we will explore what the Etsy Explore feature is, how to access it, and how to make the most of it as a seller on Etsy.

What is the Etsy Explore Feature?

The Etsy Explore feature is a new addition to the platform that offers a curated feed of videos for shoppers to explore and discover new products. Think of it as a TikTok-like feed within the Etsy app. This feature provides sellers with an opportunity to showcase their products in a visually engaging way, capturing the attention of potential customers.

How to Access the Etsy Seller Preview App

Before diving into the Etsy Explore feature, sellers need to have access to the Etsy Seller Preview app. This app is currently in a testing phase and can only be accessed by a limited number of sellers. To download the app, simply follow the link provided in the description or scan the QR code with a compatible device. The Etsy Seller Preview app serves as a test version of the new seller app, giving sellers a sneak peek into upcoming features and improvements.

Exploring the Etsy Explore Feature

4.1 The User Experience

Once sellers have downloaded the Etsy Seller Preview app and logged in, they can start exploring the Etsy Explore feature. By clicking on the "Explore" tab at the bottom of the app, sellers are taken to a feed that resembles popular social media platforms like TikTok and Instagram Reels. The feed is vertically oriented, occupying a significant portion of the screen, and allows for seamless navigation between different posts.

4.2 Categories of Video Types

To make the most out of the Etsy Explore feature, sellers are encouraged to create engaging and captivating videos that resonate with potential buyers. Etsy provides several categories of video types to choose from when creating content for the Explore feed. These categories include:

  • Item Showcase: Give shoppers a behind-the-scenes look at how your products are made.
  • Item Demo: Showcase your products in action and demonstrate how shoppers can use them.
  • Packing an Order: Provide a satisfying glimpse into the order fulfillment process by showcasing how orders are carefully packaged.
  • Lifestyle Scene: Capture the essence of your product by featuring it in real-life settings or everyday scenarios.
  • Tutorial: Share step-by-step instructions on how to use your crafts or craft kits.

By selecting the most suitable category for your video, you can create content that aligns with the interests of the Etsy community and attracts potential customers.

Tips for Creating Effective Explore Videos

When creating videos for the Etsy Explore feature, it is important to keep a few tips in mind. First, consider the first five seconds of your video, as this section will loop on your shop page. Make sure to include attention-grabbing visuals and any crucial information within this timeframe. Additionally, adding sound to your videos can be beneficial, as it can attract the attention of users who have sound enabled. However, don't solely rely on sound as some users may have it disabled.

Another crucial aspect is crafting engaging and concise captions for your videos. While the Explore feature allows for longer captions, it is recommended to keep them brief and impactful. Focus on conveying the key message about your product or showcasing its unique features in a concise manner. This approach ensures that viewers quickly grasp the essence of your video and are enticed to explore further.

Utilizing the Explore Post Page

Once you have created and uploaded your Explore video, it will be visible on your shop page and in the Explore feed. On your shop page, your Explore video will be prominently displayed at the top, right below your banner, logo, and shop information. It is essential to ensure that any important text or information is within the cropping lines provided, as this will be the visible portion of your video on the shop page.

On the Explore post page, viewers have the ability to like the post, click and buy the linked listing, and view additional information about your shop. Make sure to optimize these features by creating compelling and eye-catching content that encourages viewers to take action.

Designing Explore Videos Using Canva

To simplify the video creation process, Canva provides a template specifically designed for Etsy Explore videos. By utilizing this template, sellers can easily customize their videos to fit the required dimensions and ensure a seamless visual experience for viewers. The template includes guidelines for shop page cropping, post page cropping, and the Explore feed cropping, making it easier to position important elements within the frame.

To access the Canva template and fully utilize its features, head to the provided link or visit the Canva platform. Once you have the template, you can upload your video content, adjust the design, and make any necessary changes to create an engaging Explore video.

The Benefits of the Etsy Explore Feature

The Etsy Explore feature offers several benefits for sellers looking to expand their reach and connect with new customers. These benefits include:

  1. Increased visibility: By utilizing the Explore feature, sellers have the opportunity to showcase their products to a wider audience and attract potential buyers who may not have discovered their shop otherwise.

  2. Enhanced engagement: The visually engaging nature of Explore videos captivates viewers' attention and encourages them to interact with your content. Likes, favorites, and shares can further amplify the reach of your videos.

  3. Valuable insights: The Etsy Seller Preview app provides detailed statistics on the performance of your Explore videos. These insights allow you to measure the effectiveness of your videos, understand viewer behavior, and make data-driven decisions to optimize future content.

  4. Improved customer connection: Explore videos serve as a powerful tool for storytelling and showcasing the unique aspects of your products. By leveraging this feature, sellers can forge a deeper connection with potential customers, fostering trust and loyalty.

Feedback and Reporting

Etsy actively seeks feedback from users to improve the Explore feature and ensure its effectiveness. Sellers are encouraged to submit feedback through the app, reporting any bugs, suggesting new features, or sharing their experience with the Explore feature. Additionally, Etsy maintains a feedback survey on their website, allowing sellers to provide detailed input and contribute to the ongoing development of the platform.

In case sellers come across inappropriate or off-topic posts while exploring the feature, Etsy offers a straightforward reporting system. By clicking on the three dots below a post, users can report it, helping maintain a safe and engaging environment for all users.


The Etsy Explore feature presents an exciting opportunity for sellers to showcase their products in a dynamic and visually appealing way. By leveraging this feature and creating engaging Explore videos, sellers can expand their reach, attract new customers, and foster connections with potential buyers. With careful planning, thoughtful design, and by incorporating feedback and insights, Etsy sellers can make the most out of the Explore feature and thrive in the evolving e-commerce landscape.

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