Boost Your Sales on Etsy

Boost Your Sales on Etsy

Table of Contents

  1. Introduction
  2. Benefits of Running a Sale on Etsy
  3. Two Methods for Selling on Etsy
  4. Running a Sale on Etsy Directly
    • Setting up a Sale
    • Benefits of Running a Sale on Etsy
    • Potential Downsides of Running a Sale on Etsy
  5. Using Etsy on Sale
    • What is Etsy on Sale?
    • Benefits of Using Etsy on Sale
    • Setting up a Sale on Etsy on Sale
  6. Combining Etsy Sales and Etsy on Sale for Maximum Impact
    • Strategy for Using both Methods Together
    • Maximizing Benefits for Your Followers
  7. Next Steps to Get Started with Etsy on Sale
    • Double the Free Credits Offer
    • Pricing for Etsy on Sale
  8. Additional Resources for Selling on Etsy
    • Print on Demand Series
  9. Conclusion

Running a Sale on Etsy and Using Etsy on Sale

Selling on Etsy has become increasingly popular in recent years, with many individuals and businesses utilizing the platform to showcase and sell their unique products. One effective method to attract buyers and boost sales on Etsy is by offering discounts and running sales. In this article, we will explore two different methods for creating a sale on Etsy: running a sale directly on the platform and using a third-party tool called "Etsy on Sale." We will discuss the benefits and drawbacks of each method, as well as strategies for combining both approaches to maximize the impact on your loyal followers.

Benefits of Running a Sale on Etsy

Running a sale on Etsy offers several benefits that can help increase your visibility, attract more customers, and drive sales. Firstly, sales catch the attention of potential buyers who are actively seeking deals and discounts. During holidays and special occasions, people are particularly inclined to look for sales and discounts, making it the perfect opportunity for sellers to stand out. By pricing your products at a discounted rate, you create a sense of urgency and encourage buyers to make a purchase.

Additionally, running a sale on Etsy can increase visibility within the platform. When users browse through listings, your products will stand out with a "On Sale" tag, distinguishing them from other non-discounted listings. This increased visibility can lead to more views and potential sales. In some cases, Etsy may even notify users who have liked or engaged with your shop about the ongoing sale, further increasing the chances of attracting interested buyers.

However, it is important to consider potential downsides when running a sale on Etsy. Running a sale means offering your products at a discounted price, which may result in a reduced profit margin for each sale. It is crucial to account for these discounts when setting your pricing strategy and ensure that you still maintain a profitable business model.

Two Methods for Selling on Etsy

There are two recommended methods for creating a sale on Etsy: running a sale directly on the platform or using a tool called "Etsy on Sale." Each method has its own advantages, and sellers can choose the one that aligns best with their goals and target audience.

Running a Sale on Etsy Directly

Running a sale directly on Etsy is a straightforward process that allows you to set discounted prices for your products. To start, navigate to the Shop Manager section of your Etsy account and access the Sales and Coupons tab. From there, you can create a new special offer and specify the details of the sale. You can choose to apply the discount as a percentage off or offer free shipping. It is important to note that when using Etsy's built-in sale feature, the discount is applied through coupon codes. Only one coupon code can be used per purchase, so if a buyer has multiple codes, only the last one entered will be applied.

While running a sale directly on Etsy is free, there are limitations to the discount percentages you can offer. Etsy provides predetermined options, such as 20%, 25%, 30%, or 40% off. Unfortunately, you cannot customize the exact discount percentage to match your desired pricing strategy. Additionally, running a sale on Etsy does not automatically change the product images or add "On Sale" tags to your listings. However, discounted prices will be visible to potential buyers browsing your shop.

Using Etsy on Sale

Etsy on Sale is a third-party tool that offers additional features and benefits for sellers looking to create sales on Etsy. This tool allows you to modify your listings in bulk, changing the titles, images, and prices to reflect the ongoing sale. By using Etsy on Sale, you can easily update multiple listings simultaneously, saving time and effort. This is particularly advantageous for sellers with a large number of listings or those who want to create a cohesive sales strategy across their entire shop.

When using Etsy on Sale, the discounts are reflected directly in the price, rather than through coupon codes. This eliminates the risk of conflicting discounts and ensures a seamless shopping experience for buyers. Etsy on Sale also provides options to add a visual "On Sale" tag to your product images, further increasing their visibility and catching the attention of potential buyers browsing the platform.

Combining Etsy Sales and Etsy on Sale for Maximum Impact

To maximize the impact of your sales efforts on Etsy, it is beneficial to combine both methods: running sales directly on Etsy and using Etsy on Sale. By utilizing both approaches, you can create a comprehensive sales strategy that appeals to a wider audience and increases customer loyalty.

One approach is to run a sale using Etsy on Sale and simultaneously offer exclusive coupon codes to your loyal followers. For example, you can send coupon codes to customers who have downloaded your app or subscribed to your email list. This not only gives them an additional discount but also makes them feel special and appreciated. By offering exclusive incentives, you build stronger connections with your audience and encourage repeat purchases.

By strategically scheduling your sales and coupon code promotions, you can leverage the power of urgency and exclusivity. For instance, you can send out notifications about upcoming sales to your email subscribers or app users, creating anticipation and excitement. This combination strategy allows you to provide extra value to your loyal followers while maximizing your sales potential.

Next Steps to Get Started with Etsy on Sale

If you are interested in using Etsy on Sale to enhance your sales strategy on Etsy, you can get started by accessing the tool. By using the link provided in the description, you can receive double the free credits offered by Etsy on Sale, allowing you to run more sales without incurring additional costs. It is important to review the current pricing of Etsy on Sale to understand the costs associated with using the tool beyond the free credits.

Additionally, if you are new to selling on Etsy or looking for more resources to improve your Etsy business, there are links to other helpful resources in the description. You can explore our Print on Demand series, which provides insights into finding profitable products to sell on Etsy.


Running sales on Etsy can be an effective way to attract buyers and increase sales. Whether you choose to run a sale directly on Etsy or utilize a tool like Etsy on Sale, it is important to consider the benefits and drawbacks of each method. By combining both approaches and implementing a strategic sales strategy, you can maximize the impact on your loyal followers and drive more sales on Etsy. Get started with Etsy on Sale today and explore the various possibilities to boost your Etsy business.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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