Boost Your Etsy Sales with These Top 6 Products

Boost Your Etsy Sales with These Top 6 Products

Table of Contents:

  1. Introduction
  2. Understanding the Etsy Market
    • 2.1 Target Buyers on Etsy
    • 2.2 Catering to New Etsy Sellers
  3. Best Selling Product Types on Etsy
    • 3.1 Digital Products for Entrepreneurs
    • 3.2 Seasonal Decor
    • 3.3 Minimalist Jewelry
    • 3.4 Personalized Gifts for Him
    • 3.5 Nostalgic Items - Everything 90s
    • 3.6 Popular Digital Prints
  4. Conclusion


So, you've decided to join the vast community of Etsy sellers. Congratulations! But now comes the important question - what should you sell on Etsy? With ever-changing trends and a highly competitive market, it's crucial to base your business decisions on actual data rather than personal preferences. In this article, we will explore the top product types that are currently best sellers on Etsy, giving you valuable insights into what products you can start selling today to ensure consistent sales.

Understanding the Etsy Market:

Before we dive into the specifics, it's essential to understand the Etsy market and the type of buyers that shop on this platform. Statistics reveal that over 50% of Etsy buyers fall within the 18 to 35 age range, with 60% of buyers located in the US and over 80% being female. While other demographics do shop on Etsy, it's crucial to primarily consider millennial American females as your target audience when choosing what products to sell.

2.1 Target Buyers on Etsy:

When catering to the majority of buyers on Etsy, we need to think about products that resonate with millennial American females. These individuals are often seeking unique items that align with their personal style and preferences. By knowing your target audience, you can curate products that are more likely to attract their attention and generate sales.

2.2 Catering to New Etsy Sellers:

As Etsy grows, so does the number of sellers entering the marketplace. Therefore, it's important to consider the needs of these entrepreneurs when deciding what products to sell. Many new Etsy sellers require products that can assist them in their businesses, such as monthly budget spreadsheets, digital planners, mockup bundles, and idea PDFs. By targeting this niche, you can tap into the demand created by the increasing number of Etsy sellers.

Best Selling Product Types on Etsy:

Now that we have a solid understanding of the Etsy market, let's explore the top six product types that are currently best sellers on the platform.

3.1 Digital Products for Entrepreneurs:

One of the most lucrative product categories on Etsy is digital products aimed at entrepreneurs. This includes items like monthly budget spreadsheets, digital planners, mockup bundles, and idea PDFs. Selling digital products allows you to create once and sell multiple times, making it a scalable business venture. If you're new to selling digital products and want to learn the ins and outs of this lucrative market, consider joining a free training class like Digital Product Powerhouse.

3.2 Seasonal Decor:

Another profitable product type on Etsy is seasonal decor. Whether it's fall, winter, spring, or summer, people are always looking for decorations to spruce up their homes during different seasons and holidays. Unique mugs, wreaths in seasonal styles and colors, and seasonal signs are just a few examples of products that sell exceptionally well. By tapping into this market, you can cater to the evergreen demand for seasonal items.

3.3 Minimalist Jewelry:

Jewelry is a popular category on Etsy, but one sub-niche that performs exceptionally well is minimalist jewelry. Millennial American females, who form the majority of Etsy buyers, are often drawn to simple and elegant jewelry designs. By focusing on minimalist jewelry, you can tap into an existing demand while also differentiating yourself from the competition.

3.4 Personalized Gifts for Him:

While personalization is often associated with products for women, there is a tremendous demand for personalized gifts for men as well. Millennial females, the primary buyers on Etsy, often purchase personalized items as thoughtful gifts for their significant others, fathers, or grandfathers. Wallets, belts, knives, and watches are examples of customized items that are both useful and meaningful. By creating personalized products for him, you can target a unique market segment and cater to the gifting needs of millennial females.

3.5 Nostalgic Items - Everything 90s:

Millennial females who grew up in the 90s now have a nostalgic longing for items that remind them of their childhood. Clothing, hair accessories, party decor, and novelty items with 90s styles and colors are currently flying off the shelves. By tapping into this nostalgic trend, you can bring back memories and cater to the desires of your millennial female customers.

3.6 Popular Digital Prints:

Digital art, specifically printable wall art, is another thriving product category on Etsy. Styles such as floral, mid-century modern, abstract shapes, and watercolor are currently in high demand. By creating unique digital prints that customers can print out themselves, you can tap into this market and offer trendy home decor options.


In conclusion, when selecting products to sell on Etsy, it's crucial to consider your target audience and the current market trends. By understanding the preferences of millennial American females, catering to the needs of new Etsy sellers, and exploring the best-selling product types, you can position yourself for success on this popular e-commerce platform. Remember, staying up-to-date with market trends and adapting to customer preferences will be key to achieving consistent sales on Etsy. Good luck with your online business journey!

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