Boost Your Etsy Sales with the Explore App

Table of Contents

1. Introduction
2. Using the New Etsy Explorer Feature
   • How to Access the Etsy Explorer Feature
   • Cross-Posting on Multiple Platforms
3. Creating Videos for Etsy Explorer
   • Uploading Videos
   • Adding Text and Editing Videos on Etsy Explorer
4. Tagging Listings on Etsy Explorer
   • How to Tag Listings
   • Benefits of Tagging Listings
5. Monitoring Stats and Analytics on Etsy Explorer
   • Tracking Visits and Revenue
   • Evaluating the Performance of Videos on Etsy Explorer
6. Tips for Maximizing the Potential of Etsy Explorer
   • Putting Effort into Videos
   • Ensuring the Correct Display of Videos on Your Shop
7. Conclusion
8. FAQs

Using the New Etsy Explorer Feature

Etsy has recently introduced a new feature called Etsy Explorer, which is designed to help sellers drive traffic to their online shops. In this article, we will explore how to use this feature effectively, from accessing it to creating and tagging videos for maximum exposure. We'll also discuss the benefits of using Etsy Explorer and provide tips to maximize its potential.

1. How to Access the Etsy Explorer Feature

The Etsy Explorer feature is currently available on the new Etsy Seller app, which is easily identifiable by its purple and blue color scheme. However, please note that as of now, it is only available for Apple devices and is not yet compatible with Android devices. Etsy is gradually rolling out this feature to a wider audience, so if you don't see it on your app yet, don't worry, it will be coming soon.

2. Cross-Posting on Multiple Platforms

One of the advantages of the Etsy Explorer feature is that it allows you to cross-post your videos on multiple platforms. This means that you can use the same video on Instagram, Facebook, YouTube, Pinterest, and Etsy Explorer itself. While some sellers may worry about duplicating content across platforms, it has become increasingly common and expected by users. Moreover, each platform offers different text overlay and effect options, allowing you to make the video look slightly different on each platform.

However, it's important to note that cross-posting is just one strategy. If you have the time and resources, creating unique content for each platform can provide a better user experience.

3. Creating Videos for Etsy Explorer

To utilize the Etsy Explorer feature effectively, you need to create engaging videos that showcase your products. The process is simple and can be done directly on the Etsy Seller app.

Uploading Videos

To upload a video on Etsy Explorer, simply click on the "Create New Post" button located at the bottom of the app. Select a video from your device's storage and proceed with the upload.

Adding Text and Editing Videos on Etsy Explorer

Once the video is uploaded, you have the option to add text overlays or make basic edits. You can experiment with different text styles and effects to make your video stand out. Additionally, you have the flexibility to mute the video's sound if necessary.

While editing options on Etsy Explorer are not as advanced as professional editing software, you can still create visually appealing videos without much effort.

4. Tagging Listings on Etsy Explorer

Tagging listings in your Etsy Explorer video is an excellent way to direct potential buyers to specific products in your shop. By tagging up to five listings, you can make it easier for viewers to navigate directly to the items they are interested in.

How to Tag Listings

To tag listings in your Etsy Explorer video, use the search bar provided on the app. Simply search for the listings you want to tag and click "Continue" once you have selected them. The tagged listings will be displayed at the bottom of your video, allowing viewers to click directly on them.

Benefits of Tagging Listings

Tagging listings in your Etsy Explorer videos not only enhances the user experience but also increases the chances of generating sales. When viewers come across your video in the Etsy Explorer feature, they can click on the tagged listings to learn more about the products and make a purchase. It creates a seamless shopping experience for potential customers.

5. Monitoring Stats and Analytics on Etsy Explorer

It's essential to track the performance of your videos on Etsy Explorer to gauge their effectiveness and make data-driven decisions. The app provides valuable statistics and analytics to help you measure your video's reach and impact.

Tracking Visits and Revenue

Etsy Explorer enables you to monitor the number of visits and revenue generated from viewers who interact with your videos. This information allows you to identify the success of your video marketing efforts and make adjustments if necessary.

Evaluating the Performance of Videos on Etsy Explorer

By analyzing your video's performance on Etsy Explorer, you can gather insights on which types of videos resonate with your audience and drive higher engagement. This data can be used to fine-tune future video content to maximize its impact.

6. Tips for Maximizing the Potential of Etsy Explorer

To get the most out of Etsy Explorer, consider implementing the following tips:

Putting Effort into Videos

While it may be tempting to hastily create and post videos without much effort, it's important to put thought and creativity into your content. Etsy encourages sellers to provide valuable and engaging video content to boost sales and visibility. Consider showcasing your crafting process or sharing tips and tricks related to your products.

Ensuring the Correct Display of Videos on Your Shop

It's crucial to regularly check and confirm that the videos displayed on your shop's homepage through Etsy Explorer are accurate. Sometimes, glitches may occur, resulting in the wrong videos being shown. To avoid any confusion or misrepresentation, review your videos periodically and delete any that are incorrect.

Conclusion

Etsy Explorer is a valuable tool for sellers looking to drive traffic to their Etsy shops. By leveraging this feature, sellers can reach a wider audience and increase their chances of making sales. Remember to create engaging videos, tag relevant listings, and monitor your video's performance to optimize its impact. With a little effort and creativity, Etsy Explorer can become a powerful asset in your marketing strategy.

FAQs

Q: Can I use the Etsy Explorer feature on Android devices?

A: Currently, the Etsy Explorer feature is only available on Apple devices. However, Etsy is actively working on rolling out this feature to Android devices as well.

Q: Is it necessary to create unique videos for each platform when cross-posting?

A: While cross-posting the same video on multiple platforms is common practice, creating unique content for each platform can enhance the user experience. Consider tailoring your videos to suit each platform's audience and characteristics for better engagement.

Q: How frequently should I upload videos on Etsy Explorer?

A: The frequency of uploading videos on Etsy Explorer depends on your availability and resources. It's recommended to maintain a consistent schedule to keep your audience engaged, whether it's daily, weekly, or monthly.