Boost Your Etsy Sales with Google Adword Keyword Planner
Boost Your Etsy Sales with Google Adword Keyword Planner
Table of Contents
- Understanding Google Adword Keyword Planner
- Accessing Google Adword Keyword Planner
- Using Google Adword Keyword Planner for Etsy Sellers
- Finding Trending Products on Etsy
- Analyzing Search Volume and Trends
- Exploring Popular Niche Keywords
- Evaluating Demand for Specific Products
- Leveraging Etsy for Print on Demand
- Identifying Profitable Niches for Handmade Items
- Considering Alternative Platforms
Using Google Adword Keyword Planner to Boost Sales on Etsy
Are you an Etsy seller looking for effective strategies to increase your sales? If so, you're in the right place! In this article, we will explore how you can utilize the power of Google Adword Keyword Planner to find out what is selling on Etsy and make informed decisions to enhance your product offerings. With the help of this free and accurate tool, we will uncover trending products, analyze search volume and trends, identify profitable niche keywords, and evaluate demand for specific items. So, let's dive in and discover how you can skyrocket your sales on Etsy.
As an Etsy seller, staying ahead of the competition and understanding customer demand is crucial for your success. By using Google Adword Keyword Planner, you can gain valuable insights into what products are popular on Etsy and how you can tap into those trends to attract more customers. In this article, we will guide you through the process of accessing and utilizing this powerful tool to boost your sales on Etsy.
2. Understanding Google Adword Keyword Planner
Google Adword Keyword Planner is a free tool provided by Google that allows you to discover relevant keywords for your advertising campaigns. However, as an Etsy seller, you can also leverage this tool to gain insights into the search volume and trends for various products on Etsy. By understanding what keywords are popular and trending, you can tailor your product offerings to meet customer demand and increase your chances of success on Etsy.
3. Accessing Google Adword Keyword Planner
Before we dive into the details of using Google Adword Keyword Planner for Etsy sellers, let's first understand how you can access this tool. To access Google Adword Keyword Planner, you need to have a Google Ads account. If you don't have one already, you can easily create one for free. Once you have created your account, you can navigate to the Keyword Planner tool within the Google Ads interface and start unlocking the potential of this powerful tool.
4. Using Google Adword Keyword Planner for Etsy Sellers
Now that you have access to Google Adword Keyword Planner, let's explore how you can use it to find out what is selling on Etsy. The process is simple and straightforward. By following these steps, you can gain valuable insights into trending products and identify lucrative niches to enhance your product offerings.
Step 1: Start with the Website
To begin your search, select the option "Start with the website" in Google Adword Keyword Planner. Enter "etsy.com" as the website you want to analyze. By selecting the entire website, you can gather comprehensive data about what is selling across various categories on Etsy.
Step 2: Set Language and Location
Next, you need to specify the language and location for your search. Choose the language as English and select the desired locations. You can focus on specific countries or include a broader range of countries based on your target market.
Step 3: Analyze Three-Month Change
To find out what is currently trending on Etsy, click on the "Three Month Change" option in Google Adword Keyword Planner. This will show you the change in search trends over the past three months. By comparing the latest month's data with the data from two months prior, you can identify emerging trends and popular keywords.
5. Finding Trending Products on Etsy
Now that you have set up Google Adword Keyword Planner to analyze Etsy's trends, let's explore some examples to understand how it works. Suppose you are selling candles on Etsy and want to find out which candle keywords are currently popular. By using Google Adword Keyword Planner, you can discover keywords like "mahogany apple candle" with a high search volume of 10,000 searches per month. This indicates a significant demand for this specific type of candle.
6. Analyzing Search Volume and Trends
Apart from specific product keywords, you can also analyze the overall search volume and trends on Etsy. By exploring the search volume for broad categories like "candles," you can gauge the overall popularity of the product on the platform. Furthermore, by looking at the three-month change in search trends, you can identify any fluctuations in demand and adjust your product offerings accordingly.
7. Exploring Popular Niche Keywords
In addition to broad categories, you can also uncover popular niche keywords using Google Adword Keyword Planner. Let's say you are interested in selling chainsaw carvings on Etsy. By searching for relevant keywords, such as "elephant statue," you can discover the search volume and competition for this specific niche. This information will help you assess the market potential and make informed decisions about your product offerings.
8. Evaluating Demand for Specific Products
An essential aspect of successful selling on Etsy is evaluating the demand for specific products. With Google Adword Keyword Planner, you can assess search volume for keywords related to your products, such as "fruit sculptures." By comparing the search volume with the number of results on Etsy, you can determine if there is a healthy balance between demand and competition. This analysis will enable you to focus on products with high demand and low competition, increasing your chances of success.
9. Leveraging Etsy for Print on Demand
If you are a print-on-demand seller, Google Adword Keyword Planner can still be a valuable tool for you. By analyzing keywords related to your print-on-demand products, you can identify popular niches and tailor your designs to meet customer demand. Whether you are creating custom apparel, home decor, or accessories, this tool will provide insights into market trends and help you stand out from the crowd.
10. Identifying Profitable Niches for Handmade Items
For Etsy sellers specializing in handmade items, Google Adword Keyword Planner can serve as a valuable resource for identifying profitable niches. By analyzing keywords related to your handmade products, you can gauge the level of competition and the demand for your offerings. This information will help you narrow down your focus and target specific niches that have the potential for higher sales and lower competition.
11. Considering Alternative Platforms
While Etsy is a popular and well-established platform for handmade and unique items, it's essential to consider alternative platforms as well. Google Adword Keyword Planner can assist you in exploring other platforms and assessing their potential for your products. By analyzing search volume and competition for keywords related to alternative platforms, you can make informed decisions about diversifying your online presence and reaching a broader audience.
In conclusion, Google Adword Keyword Planner is a powerful tool that can significantly benefit Etsy sellers. By using this tool, you can uncover trending products, analyze search volume and trends, identify profitable niche keywords, evaluate demand for specific items, and explore alternative platforms. By leveraging the insights provided by Google Adword Keyword Planner, you can enhance your product offerings, target the right audience, and ultimately boost your sales on Etsy. So, get started with this invaluable tool and take your Etsy business to new heights.
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