Achieve Your First 100 Sales on Etsy

Achieve Your First 100 Sales on Etsy

Table of Contents

  1. Introduction
  2. Step 1: Choose the Right Type of Product
  3. Step 2: Create a Strategic Marketing Plan
  4. Step 3: Optimize Your Shop and Listings
  5. Step 4: Launch Your Shop with an Incentive
  6. Step 5: Regularly Add New Listings and Continue Promoting
  7. Conclusion

How to Reach Your First Hundred Sales on Etsy

Are you struggling to reach the hundred sales mark on Etsy? Whether you're just starting out or have had your shop open for a while with no success, I understand how frustrating it can be. But don't worry, I'm here to help! With eight years of experience on Etsy and growing my shop to multiple six figures, I've learned the strategic steps needed for consistent sales. In this article, I will guide you through the top five steps to get your shop off the ground and reach that first hundred sales milestone.

Step 1: Choose the Right Type of Product

The first and most crucial step is to choose the right type of product to sell on Etsy. This may seem like common sense, but many sellers overlook the importance of doing proper research. Before investing time and effort into creating a product, it's essential to determine if there is a demand for it. Etsy is a search engine, and people use keywords to find what they're looking for. By researching and understanding the keyword phrases related to your product, you can ensure that there is an active and consistent search volume for them. Niche down as much as possible to position yourself as an expert in a specific area. Consider incorporating unique style or trend elements into your products to make them stand out.


  • Choosing the right product type increases the chances of success
  • Niche down to become an expert in a specific area
  • Incorporating unique style or trend elements attract customers


  • Finding the right product type may require extensive research and effort
  • Niche down too much may limit the customer base

Step 2: Create a Strategic Marketing Plan

To make your first hundred sales, you need a comprehensive marketing plan. While Etsy has a built-in audience, it's essential to be proactive in promoting your shop and products. Begin by launching your shop to the public with incentives, such as discounts or flash sales. Collaborate with influencers, join Facebook groups, and utilize other digital marketing channels to spread the word about your shop. Building your shop's brand, including logo, profile picture, and shop banner, is crucial for a professional and cohesive image. Use the shop announcement section to share important information and drive traffic. Be intentional and proactive in planning and executing your marketing efforts.


  • A strategic marketing plan increases the visibility of your shop
  • Collaborating with influencers can reach a wider audience
  • Building your brand creates a professional and cohesive image


  • A comprehensive marketing plan requires time and effort
  • Promotion and marketing may incur additional costs

Step 3: Optimize Your Shop and Listings

Optimizing your shop and individual listings is vital for attracting organic traffic and increasing sales. Start by optimizing your shop as a whole, including choosing a memorable name, thoroughly filling out the About and Policy sections, and having professional branding. Every detail, such as your logo, profile picture, and shop banner, should contribute to a cohesive and aesthetically pleasing brand image. For individual listing optimization, make use of search engine optimization (SEO) techniques. Incorporate highly searched keyword phrases into the title, tags, description, categories, and attributes of each listing. Quality product photos taken in natural light, with a consistent style and background, are essential in attracting potential customers.


  • Optimizing your shop and listings increases visibility in search results
  • Using SEO techniques drives organic traffic to your shop
  • High-quality product photos enhance customer interest


  • Optimization requires continuous effort to stay up-to-date with search trends
  • Improving listing quality may require professional photography assistance

Step 4: Launch Your Shop with an Incentive

When you feel confident about your shop and listings, it's time to do a public launch. Prioritize having at least 12 to 15 well-prepared listings in your shop before executing a big launch. By offering incentives like discount codes or free shipping, you can make your offer irresistible to potential buyers. Spread the word about your shop through social media, email marketing, and collaborations with brand ambassadors. The launch phase is crucial for generating those first few sales and building momentum for your shop.


  • Offering incentives attracts potential buyers
  • A public launch creates excitement and interest in your shop
  • Collaboration with brand ambassadors expands your reach


  • Incentives may temporarily reduce profit margins
  • Launching a shop requires careful planning and execution

Step 5: Regularly Add New Listings and Continue Promoting

To grow your shop and maintain a steady stream of sales, it's essential to regularly add new listings and continue promoting your products. Experiment with new product ideas, variations, and styles to keep your shop fresh and attract a wider range of customers. Consider different marketing strategies and channels, such as social media, email marketing, and influencer collaborations, to continually engage with customers. By staying proactive and creative, you can ensure the growth and success of your Etsy shop.


  • Regularly adding new listings expands your product offering
  • Experimenting with new products and styles attracts a wider customer base
  • Continual promotion and marketing maintain customer engagement


  • Consistently creating new listings can be time-consuming
  • Testing new marketing strategies may involve additional costs


Reaching the first hundred sales on Etsy may feel like a challenging task, but with the right strategies and perseverance, it's absolutely achievable. Choosing the right product type, creating a strategic marketing plan, optimizing your shop and listings, launching with incentives, and continually adding new listings are the key steps to success. Remember to be intentional, proactive, and creative throughout your Etsy journey. Embrace the process, learn from your experiences, and adapt your strategies accordingly. With dedication and a customer-centric approach, you'll achieve your sales goals on Etsy and build a thriving online business.


  • Choose the right product type based on thorough research and niche down for better positioning.
  • Develop a strategic marketing plan to proactively promote your shop and attract customers.
  • Optimize your shop and listings using SEO techniques and high-quality product photos.
  • Launch your shop with incentives to make your offer irresistible to potential buyers.
  • Regularly add new listings and continue promoting to maintain growth and engagement with customers.


Q: How many listings should I have before launching my shop? A: It is recommended to have around 12 to 15 well-prepared listings before doing a public launch of your shop.

Q: Is it necessary to use incentives when launching my shop? A: Offering incentives such as discounts or free shipping can make your offer more attractive to potential buyers and increase the chances of generating initial sales.

Q: How often should I add new listings? A: Regularly adding new listings helps to expand your product offering and attract a wider customer base. It is essential to find a balance between quality and quantity to ensure a consistent flow of new products.

Q: Is social media marketing important for promoting my Etsy shop? A: Social media marketing is a valuable tool for reaching a wider audience and driving traffic to your Etsy shop. It allows you to engage with potential customers and build brand awareness.

Q: Can I change my product type or style if it's not working? A: Yes, it is possible to pivot and try different product types or styles if you find that your current offerings are not generating the desired sales. Be open to experimenting and adapting your strategies based on customer feedback and market trends.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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