5 Steps to Success: Starting a New Etsy Shop in 2023

5 Steps to Success: Starting a New Etsy Shop in 2023

Table of Contents

  1. Introduction
  2. Step 1: Proper Research
  3. Step 2: Validate Product Sales
  4. Step 3: Create a Hybrid Store
  5. Step 4: Offer Customization
  6. Step 5: Run Ads or Start Organic Social Media
  7. Step 6: Start an Email List
  8. Conclusion

How to Start a New Etsy Shop in 2023: 5 Steps for Success

Starting a new Etsy shop can be an exciting and potentially profitable venture. However, with so many digital product shops already in existence, it's essential to have a strategy in place to ensure success. In this article, we'll outline the five steps you need to take to start a new Etsy shop and make it stand out in the crowded marketplace.

Step 1: Proper Research

The first step in starting a new Etsy shop is to conduct thorough research. Instead of focusing solely on finding a highly profitable product, it's crucial to identify a highly profitable audience. Look for a group of people who are passionate about a particular hobby, occupation, or interest. This could include dog owners, nurses, horse owners, or camping and outdoor enthusiasts, to name just a few examples. By targeting a passionate audience, you increase your chances of creating products that will resonate with them.

Step 2: Validate Product Sales

Once you've identified your target audience, it's essential to validate that there is a market for the products you plan to sell. One way to do this is by researching successful products in your niche on platforms like Etsy. Use filters to search for best-selling products and analyze their monthly revenue. Look for products that are consistently generating high sales, as this indicates a profitable market. For example, personalized dog bowls are a popular product among dog owners. By assessing the success of similar products, you can ensure there is demand for your offerings.

Step 3: Create a Hybrid Store

To maximize your profits and ensure a steady cash flow, consider creating a hybrid store that offers both print-on-demand and digital products. This strategy allows you to leverage the immediate payment received from digital products to fund the fulfillment of print-on-demand orders. By combining these two types of products on one platform, you can streamline your operations and provide a wider range of options to your customers. This hybrid approach is especially beneficial for new sellers who may face payment delays with print-on-demand orders.

Step 4: Offer Customization

In today's market, customization is key to standing out and attracting customers. Offering personalized products can significantly increase your sales and customer satisfaction. While customization may have once been a time-consuming process, new AI apps like Hello Custom can handle the customization for you. By integrating these apps with your print-on-demand provider and Etsy account, you can automate the customization process, freeing up your time and ensuring a seamless experience for your customers.

Step 5: Run Ads or Start Organic Social Media

To increase the visibility of your Etsy shop, consider running ads on platforms like Pinterest or Etsy itself. If you have a limited budget, you can start by creating an organic social media presence where your target audience is most active. For example, Pinterest is an excellent platform for showcasing personalized pet products, as it is a search-based platform where users actively look for gift items. By investing in ads or organic social media, you can drive more traffic to your shop and increase your chances of making sales.

Step 6: Start an Email List

Building an email list from the beginning is crucial for long-term success. By capturing your customers' email addresses, you can continue to market to them with new products and promotions. This allows you to generate repeat business and maintain a loyal customer base. You can set up your email list using an autoresponder service like GetResponse or Mailchimp. Alternatively, tools like Allora offer built-in email options, making it easier to set up and manage your email marketing efforts.

In conclusion, starting a new Etsy shop in 2023 requires careful planning and execution. By conducting proper research, validating product sales, creating a hybrid store, offering customization, running ads or starting organic social media, and building an email list, you can increase your chances of success in the competitive digital product marketplace. So, follow these steps and embark on your journey to Etsy success today!


  • Conduct thorough research to identify a profitable audience.
  • Validate product sales by researching successful products on Etsy.
  • Create a hybrid store offering both print-on-demand and digital products.
  • Use customization apps to streamline the personalized product fulfillment process.
  • Run ads on platforms like Pinterest or Etsy and build an organic social media presence.
  • Start an email list to market new products to your customer base.


Q: How long does it take to see sales on Etsy?

A: The timeframe for seeing sales on Etsy can vary depending on factors such as product design and SEO. However, if you're not seeing sales after a couple of months, it may be necessary to reassess your approach and make improvements.

Q: Can I start an Etsy shop without running ads?

A: Yes, you can start an Etsy shop without running ads. However, be prepared for your organic SEO efforts to take time to gain traction. If you want to jumpstart your shop's visibility, running ads can be beneficial.

Q: What are the benefits of offering customization in an Etsy shop?

A: Offering customization in your Etsy shop allows you to provide personalized products to your customers, increasing their satisfaction. It also sets you apart from competitors and can lead to higher sales.

Q: How important is an email list for an Etsy shop?

A: Building an email list is essential for an Etsy shop as it provides a direct line of communication with your customers. With an email list, you can promote new products, offer exclusive discounts, and generate repeat business.

Q: Can I combine print-on-demand and digital products in the same Etsy shop?

A: Yes, combining print-on-demand and digital products in one Etsy shop is a great strategy. It allows you to offer a wider range of products and provides a steady cash flow through immediate payment for digital products.

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