Top-selling Canva templates to boost your Etsy sales

Top-selling Canva templates to boost your Etsy sales

Table of Contents

  1. Introduction
  2. Selling Canva Templates on Etsy
  3. Profitable Canva Templates
    • 3.1 Social Media Templates
      • 3.1.1 Instagram Posts
      • 3.1.2 Reel Covers
    • 3.2 Marketing and Advertising Templates
    • 3.3 Birthday Cards and Invitation Templates
  4. Niche Down for Success
  5. The Power of Niching Down
  6. Strategies for Success
  7. Overcoming Challenges
  8. Tips for Getting Started
  9. Conclusion
  10. Resources

Selling Canva Templates on Etsy

If you're looking to start an Etsy shop selling Canva templates, you're in luck. Selling Canva templates is not only easy and fun, but it's also a great way to earn extra income. In this article, we will explore the most profitable Canva templates to sell on Etsy. Whether you're a seasoned business owner or just starting out, there is a wide range of Canva templates that cater to various niches and industries. By focusing on specific niches and staying consistent, you can create a successful Etsy shop over time.

Profitable Canva Templates

Social Media Templates

One of the most profitable types of Canva templates to sell on Etsy are social media templates. With the increasing number of new businesses and the constant need for content, the demand for social media templates is only growing. Instagram posts, real covers, Facebook posts, stories, Pinterest pins, YouTube thumbnails, and covers are just a few examples of the types of social media templates that are in high demand. However, to maximize your success, it's essential to niche down and cater to a specific audience within the broader social media template category. For example, you could focus on creating templates specifically for real estate agents, coaches, or the beauty industry.

Marketing and Advertising Templates

Another profitable category of Canva templates to sell on Etsy includes marketing and advertising templates. Business owners are always in need of thank you cards, business cards, digital business cards, flyers, brochures, and other similar templates for their marketing and promotional activities. By offering pre-made templates, you can save business owners time and money, as they won't have to hire expensive designers. This category is particularly lucrative because most business owners lack the creative design skills and free time required to create stunning marketing materials.

Birthday Cards and Invitation Templates

Birthday cards and invitation templates are also highly profitable on Etsy. People are constantly celebrating birthdays, weddings, baby showers, and other occasions, making these templates in high demand. You can create digital invitations that customers can simply personalize with their own details and send electronically via text, email, or social media. Additionally, there is a market for printable versions of birthday cards and invitations for customers who prefer a physical copy. To optimize your sales, consider niching down within this category and focusing on specific segments such as party invitations for kids or adults, bridal showers, or baby showers.

Niche Down for Success

Niching down within each category is a key factor in achieving success with your Etsy shop. Instead of trying to cover all types of templates, focusing on a specific niche allows you to stand out from the competition and attract a targeted audience. By catering to a particular segment, you can better understand their needs and create templates that resonate with them. It's important not to get discouraged by the number of search results for broad categories. By niching down further, you can find ample opportunities to capture a specific market and establish yourself as an expert in that niche.

The Power of Niching Down

Niching down can have a significant impact on your Etsy shop's success. As we saw earlier, searching for broad categories like social media templates may yield discouragingly high search results. However, when we narrow our focus to more specific niches such as Instagram posts or real cover templates, the search results decrease significantly. This reduction in competition presents a fantastic opportunity for new sellers to penetrate the market. By refining your offerings and targeting a specific audience, you can increase your chances of success and position yourself as a go-to seller within your chosen niche.

Strategies for Success

To succeed in selling Canva templates on Etsy, you need to develop a strategy that sets you apart from the competition. Here are some strategies to consider:

  1. Research Popular Templates: Keep an eye on trending templates and popular designs in your chosen niche. This will help you understand what customers are looking for and enable you to create templates that meet their demands.
  2. Offer Customization: Providing customers with the option to customize templates with their own text and images can greatly increase your sales. Consider offering templates that are easy to edit and adapt to individual needs.
  3. Provide High-Quality Previews: Use high-quality images and videos as previews for your templates. This will give customers a clear idea of what they are purchasing and increase the perceived value of your products.
  4. Build a Strong Brand: Create a cohesive brand identity for your Etsy shop. This includes a memorable shop name, logo, and consistent visual style. A strong brand presence will help you establish credibility and attract loyal customers.
  5. Optimize SEO: Use relevant keywords and phrases in your product titles, descriptions, and tags to improve your shop's visibility in Etsy search results. SEO optimization is crucial for driving organic traffic to your listings.

Overcoming Challenges

Starting an Etsy shop and selling Canva templates may come with a few challenges. It's important to remain patient and persistent, as success may not come overnight. Some common challenges include:

  1. Slow Sales: It's normal to experience slow sales when you first open your Etsy shop. Building a customer base takes time, so don't get discouraged if you don't see immediate results. Stay consistent and continue promoting your products.
  2. Competition: The Canva templates market on Etsy is competitive, but niching down helps differentiate your offerings. Focus on providing unique templates and exceptional customer service to stand out from the competition.
  3. Keeping Up with Trends: The design industry is constantly evolving, and it's crucial to stay up-to-date with the latest trends and design styles. Continuously educate yourself, experiment with new techniques, and adapt your templates to remain relevant.

Tips for Getting Started

If you're ready to start selling Canva templates on Etsy, here are some tips to help you get started:

  1. Research Your Market: Conduct thorough research to identify popular niches and trends within the Canva templates market. This will help you focus on profitable categories and create templates that appeal to your target audience.
  2. Create High-Quality Templates: Spend time creating visually appealing and well-designed templates. Strive for high quality in both design aesthetics and functionality.
  3. Promote Your Shop: Use social media platforms, blogs, and other online channels to promote your Etsy shop and create buzz around your products. Engage with your target audience and build a community around your brand.
  4. Emphasize Customer Satisfaction: Provide excellent customer service and support. Respond promptly to queries, address customer concerns, and strive for customer satisfaction. Happy customers are more likely to leave positive reviews and recommend your shop to others.


Selling Canva templates on Etsy can be a profitable venture if done right. By focusing on specific niches, niching down further, and providing high-quality templates, you can attract customers and build a successful Etsy shop. Remember to stay consistent, adapt to industry trends, and offer exceptional customer service to stand out from the competition. With dedication and perseverance, your Etsy shop can become a reliable source of extra income. Good luck on your Etsy selling journey!



  • Selling Canva templates on Etsy is a profitable way to earn extra income.
  • Niching down within specific categories is essential for success.
  • Social media templates, marketing and advertising templates, and birthday cards/invitation templates are highly profitable niches.
  • Providing customization options and high-quality previews can increase sales.
  • Overcoming challenges involves patience, persistence, and staying up-to-date with trends.
  • Researching the market, creating high-quality templates, and promoting your shop are crucial steps to succeed on Etsy.


Q: How long does it take to make the first sale on Etsy as a Canva template seller? A: It's normal to take a few months to make the first sale. Building a customer base and establishing credibility takes time.

Q: How can I stand out from the competition when selling Canva templates on Etsy? A: Niche down, offer unique templates, provide exceptional customer service, and stay up-to-date with design trends to differentiate yourself from competitors.

Q: Do I need design experience to sell Canva templates on Etsy? A: While design experience can be helpful, Canva provides user-friendly tools that make it accessible for individuals without design backgrounds. You can learn new design skills through various online resources.

Q: Can I offer customization options for my Canva templates? A: Yes, offering customization options increases the attractiveness of your templates. Customers appreciate the ability to personalize the templates with their own text and images.

Q: How can I promote my Etsy shop selling Canva templates? A: Utilize social media platforms, blogs, and other online channels to promote your shop. Engage with your target audience, showcase your templates, and build a community around your brand.

Q: Is selling Canva templates on Etsy a saturated market? A: While the market is competitive, niching down into specific categories and catering to a target audience can help you stand out and find success within your chosen niche.

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