The Astonishing Pottery Sales Figures Revealed!

The Astonishing Pottery Sales Figures Revealed!

Table of Contents:

  1. Introduction
  2. Background on Pottery Sales
  3. Sales Overview: 2012-2019
  4. Sales Breakdown by Location
  5. Etsy Sales
  6. Kickstarter Campaign
  7. Miscellaneous Sales
  8. Gross vs. Net Sales
  9. Goals for 2020
  10. Conclusion


In this article, we will take a deep dive into the world of pottery sales. We will explore the amount of pottery sold in 2019 and compare it to previous years. Additionally, we will analyze sales by location, including online platforms such as Etsy and a Kickstarter campaign. By the end of this article, you will have a comprehensive understanding of the sales performance in the pottery industry.

Background on Pottery Sales

Before delving into the specific sales figures, it's important to understand the context of pottery sales. The author, Jonna Potter, runs a pottery studio and primarily sells her creations through various channels. These include three coffee shop locations known as Mocha Monkeys, an Etsy store, and a local art gallery named Unearthed Arts. In addition to these, there were also miscellaneous sales and a Kickstarter campaign. This article aims to provide an in-depth analysis of the sales performance across these channels.

Sales Overview: 2012-2019

To gain a better understanding of the growth in pottery sales, it is helpful to take a look at the sales figures from 2012 to 2019. In 2012, the total sales for the entire year amounted to $9,252. Over the years, there was gradual growth in sales, with noticeable increases in 2015 and 2016. In 2019, the total gross sales reached $66,651. This figure indicates a significant growth compared to previous years.

Sales Breakdown by Location

It is important to analyze the sales breakdown by location to understand which areas contribute the most to the overall sales figures. The downtown location of Mocha Monkeys appears to be the primary sales hub. In 2019, the downtown location alone accounted for $24,050 in sales. On the other hand, the other two Mocha Monkeys locations, which are more drive-thru oriented, contributed significantly less. The bank location had sales of $863, while St. Bonnie had sales of $1,593. When combining the sales from all three locations, the total for Mocha Monkeys in 2019 was $26,506.

Etsy Sales

One of the significant online platforms for pottery sales is Etsy. Jonna Potter's Etsy store had several restocks throughout 2019, contributing to a total of $19,823.30 in sales. This platform allows for a broader reach and attracts customers from different parts of the world. The Etsy sales are an essential component of the overall sales figures.

Kickstarter Campaign

In order to fund the construction of the pottery studio, Jonna Potter launched a Kickstarter campaign. The campaign was a success, raising $15,929. This financial support played a crucial role in the realization of the studio. By utilizing crowdfunding, the potential for growth and development in the pottery business was realized.

Miscellaneous Sales

Apart from sales at the coffee shop locations and the Etsy store, there were other avenues for selling pottery. These miscellaneous sales include custom orders, Square payments, and sales at Unearthed Arts. While the exact numbers for all these miscellaneous sales are not available, it is estimated that they amounted to approximately $2,000. These additional sales further contribute to the overall sales performance.

Gross vs. Net Sales

It is essential to understand the difference between gross and net sales. The total gross sales for all locations, the Kickstarter campaign, Etsy sales, and other miscellaneous sales amounted to $66,651. However, this figure does not include any expenses incurred in the production and sale of pottery. Expenses such as the cost of materials, glazing, firing, and promotional materials need to be deducted to determine the net sales figure. The net sales figure will be determined by a profit and loss statement prepared by an accountant.

Goals for 2020

After achieving significant growth in 2019, Jonna Potter has set ambitious goals for the year 2020. While doubling the sales figures may not be feasible due to production limitations, reaching $100,000 in sales is within reach. The focus will be on expanding the customer base and leveraging various sales channels to achieve this target.


In conclusion, the pottery sales performance in 2019 showed significant growth compared to previous years. Through multiple platforms such as Mocha Monkeys, Etsy, and Kickstarter, Jonna Potter was able to sell her pottery to a wide range of customers. The gross sales figure of $66,651 reflects the overall success of the business. With determined goals for 2020, the pottery industry is poised for further expansion and success.


  1. Pottery sales in 2019 reached $66,651, showing significant growth compared to previous years.
  2. Mocha Monkeys' downtown location was the primary sales hub, accounting for $24,050 in sales.
  3. Etsy sales amounted to $19,823.30, providing a broader reach for pottery sales.
  4. A successful Kickstarter campaign raised $15,929, enabling the construction of a pottery studio.
  5. Miscellaneous sales, including custom orders and sales at Unearthed Arts, contributed to the overall sales figures.
  6. Goals for 2020 include reaching $100,000 in sales and expanding the customer base.


Q: How many pots were sold in total in 2019? A: The total number of pots sold in 2019 is unknown as the author did not provide specific figures. The focus was on the sales amount rather than the number of individual pieces.

Q: Which location generated the highest sales? A: The downtown location of Mocha Monkeys generated the highest sales, contributing $24,050 to the total sales figure for 2019.

Q: Did the author mention any plans for future growth? A: Yes, the author expressed ambitious goals for 2020, aiming to reach $100,000 in sales and expand the customer base.

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