Boost Your Etsy Sales with Whutsy's Pricing Calculator
Table of Contents
- Introduction
- What is the Etsy Fees Calculator?
- Using the Free Version of the Calculator
- The Benefits of Signing Up for Membership
- Entering Listing Information
- 5.1. Title of Listing
- 5.2. Desired Profit per Sale
- 5.3. Cost to Make
- 5.4. Shipping Price at Checkout
- 5.5. Cost to Ship the Item (If Free Shipping)
- Understanding Etsy Offsite Ads
- 6.1. Finding Your Offsite Ads Percentage
- 6.2. Factoring in Offsite Ads for High-Priced Items
- Receiving Results and Sharing the Calculator
- Conclusion
Introduction
In this article, we will discuss how to use the Etsy Fees Calculator to determine the optimal price for your listings on Etsy. We will cover the features of the calculator, the steps to use it effectively, and the benefits of signing up for a membership. Whether you are a seasoned Etsy seller or just starting out, this article will provide you with valuable information to help you succeed on the platform.
What is the Etsy Fees Calculator?
The Etsy Fees Calculator is a tool that allows sellers to calculate the best price for their listings based on their desired profit margin and the fees associated with selling on Etsy. Unlike other calculators found on the internet, this calculator provides a comprehensive analysis of the costs involved, ensuring that sellers are able to set a profitable selling price that covers all expenses.
Using the Free Version of the Calculator
To access the calculator, simply visit the website, whatsy.com, and navigate to the Etsy Fees Calculator page. On this page, you will find the free version of the calculator, which can be used once per email address. Enter the necessary information, including the title of your listing, desired profit per sale, cost to make, shipping price at checkout, and cost to ship the item (if applicable). Once all the fields are filled, click on "Get My Estimated Selling Price" to obtain the calculated price for your listing.
The Benefits of Signing Up for Membership
While the free version of the Etsy Fees Calculator provides a valuable estimate, signing up for a membership offers unlimited use of the calculator. For only $2.99 per month, sellers gain access to unlimited calculations, allowing them to determine the optimal selling price for all their listings. This introductory price is a limited-time offer, so it is recommended to take advantage of it before it increases.
Entering Listing Information
When using the Etsy Fees Calculator, it is crucial to provide accurate and detailed information about your listing. This ensures that the calculated price reflects all associated costs and fees. Here are the key fields to fill out when using the calculator:
5.1. Title of Listing
Enter a title for your listing that will serve as a reference point for future use. If you have multiple similar items, it is essential to provide a distinct title to differentiate them. For example, if you are selling t-shirts, you can enter "T-shirt" as the title.
5.2. Desired Profit per Sale
Consider the amount of profit you would like to make for each sale. It is important to find a balance between being competitive in pricing and ensuring profitability. Keep in mind that your profit per sale should cover operating costs, income taxes, and other business expenses. A realistic desired profit can be anywhere between 3-8% of the selling price.
5.3. Cost to Make
Include all costs associated with making the item, such as materials, labor, product packaging, and any inserts or additional items included with the package. If you are using a print-on-demand business model, enter the price charged by the print-on-demand company for the t-shirt or product being sold.
5.4. Shipping Price at Checkout
Specify the amount that customers will pay for shipping when checking out. If you offer free shipping, enter zero in this field. If the customer is responsible for paying the shipping fees, enter the appropriate amount. If you have multiple shipping options, it is recommended to input the highest possible shipping price a customer may encounter to ensure that all fees and pricing are adequately covered.
5.5. Cost to Ship the Item (If Free Shipping)
If you offer free shipping, you still need to consider the cost to ship the item. Enter the actual shipping cost that you would have to pay in this field. For example, if you are not offering free shipping for the t-shirt, enter zero.
Understanding Etsy Offsite Ads
Etsy Offsite Ads are a program that promotes sellers' listings on external websites and platforms. It is important to factor in the offsite ads percentage when calculating your selling price. Here's what you need to know about offsite ads:
6.1. Finding Your Offsite Ads Percentage
To determine your Etsy Offsite Ads percentage, go to your shop manager, navigate to the settings tab, and click on offsite ads. On this page, Etsy will display the percentage you are paying for offsite ads or give you the option to opt out of the program. Make sure you are aware of the percentage applicable to your shop.
6.2. Factoring in Offsite Ads for High-Priced Items
For high-priced items, offsite ads will not exceed 100. If your selling price is $1,200 or more with a 12% ads fee or $1,500 or more with a 15% ads fee, the calculation provided by the calculator may not be accurate. In such cases, select "ignore" and add $100 to the estimate on the next page to cover this potential fee from Etsy.
Receiving Results and Sharing the Calculator
After filling out all the necessary information, click on "Get My Estimated Selling Price." Please note that this is an estimated selling price due to the unique nature of Etsy fees, which can vary based on customer location and sales tax. Nevertheless, the calculated price serves as an excellent starting point for pricing your listings profitably on Etsy. You can also choose to have your results sent to you via email and share the calculator with friends or on social media platforms.
Conclusion
Determining the optimal selling price for your Etsy listings can be a challenging task. Fortunately, the Etsy Fees Calculator simplifies the process by providing accurate calculations based on your desired profit margin and associated fees. By following the steps outlined in this article and using the calculator effectively, you can ensure that your listings are priced competitively and profitably. Sign up for a membership to gain unlimited access to the calculator and take your Etsy business to new heights.
