Simplified Wholesale Selling Guide

Simplified Wholesale Selling Guide

Table of Contents

  1. Introduction
  2. Understanding Wholesale
  3. Setting Up Wholesale Discounts 3.1 Order Minimums 3.2 Coupon Creation 3.3 Time Limits and Safeguards
  4. Shipping Considerations
  5. Selling Wholesale on Etsy 5.1 Transaction Fees 5.2 Pricing Strategy
  6. Selling Wholesale on Your Website
  7. Pros and Cons of Wholesale
  8. Selling Reproducible vs. One-of-a-Kind Items
  9. Expanding into Wholesale
  10. Wholesale vs. Consignment: Which is Right for You?

Selling Your Handmade Goods via Wholesale: A Simplified Guide

If you're a creator looking to expand your reach and sell your handmade goods via wholesale, you might be unsure about the process. Questions may arise about creating invoices, setting pricing, and managing the sales process. In this article, we will explore the world of wholesale, providing you with a straightforward approach to making wholesale sales a breeze.

1. Introduction

Selling your products through wholesale offers an excellent opportunity to reach a broader audience and grow your business. In this guide, we will demystify the wholesale process and introduce you to a simple, efficient method to streamline your wholesale sales.

2. Understanding Wholesale

Before diving into the practical aspects, let's first grasp the concept of wholesale. What is wholesale, and how does it differ from other selling methods?

3. Setting Up Wholesale Discounts

To attract wholesale customers, you need to offer competitive discounts. This section will discuss order minimums, creating discount coupons, and implementing safety measures.

3.1 Order Minimums

Understanding how to set order minimums, especially in terms of retail and wholesale pricing, is crucial to ensure a smooth wholesale process.

3.2 Coupon Creation

Learn how to create discount coupons for your wholesale customers, making the ordering process convenient and cost-effective.

3.3 Time Limits and Safeguards

To protect your business and maintain control over discounts, consider setting time limits and other safeguards for your coupons.

4. Shipping Considerations

Shipping plays a vital role in the wholesale process. We'll explore strategies for managing shipping costs and ensuring your wholesale customers receive their orders efficiently.

5. Selling Wholesale on Etsy

For those using Etsy as a platform, discover how to navigate transaction fees and pricing strategies specific to this popular online marketplace.

5.1 Transaction Fees

Etsy charges transaction fees, and we'll explain how to incorporate these fees into your pricing without sacrificing your profit margins.

5.2 Pricing Strategy

Develop a pricing strategy tailored to Etsy, ensuring you maximize your earnings.

6. Selling Wholesale on Your Website

If you run your online store, you have more control over the wholesale process. We'll guide you on seamlessly incorporating wholesale sales into your website.

7. Pros and Cons of Wholesale

Dive into the advantages and disadvantages of selling via wholesale, helping you make informed decisions about your business strategy.

8. Selling Reproducible vs. One-of-a-Kind Items

Consider whether your products are best suited for wholesale and discover how to adapt your approach based on the uniqueness of your creations.

9. Expanding into Wholesale

Thinking of expanding your business into wholesale? We'll provide insights into the steps and preparations needed to take this leap successfully.

10. Wholesale vs. Consignment: Which is Right for You?

Wholesale and consignment are both valuable options. This section will help you compare the two and decide which suits your business goals best.


  • Understand the mechanics of setting up wholesale discounts.
  • Navigate the complexities of pricing and transaction fees on platforms like Etsy.
  • Explore the pros and cons of selling your handmade goods via wholesale.
  • Learn the differences between selling reproducing and one-of-a-kind items in a wholesale context.
  • Get ready to expand your business into the world of wholesale and reach a broader audience.


Q1: What's the difference between wholesale and consignment? A1: Wholesale involves selling your products in bulk to retailers at a discounted price, while consignment entails leaving your products in a store, and you earn a percentage of the sales.

Q2: How do I set up wholesale discounts on Etsy? A2: You can create discount coupons on Etsy and ensure they align with your wholesale pricing strategy.

Q3: Is it better to sell reproducing or one-of-a-kind items through wholesale? A3: It depends on your business goals and product type. We discuss the advantages of both in the article.

Q4: What are the key steps for expanding into wholesale? A4: We provide insights into preparing and taking the necessary steps to enter the world of wholesale successfully.

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