Top Etsy Trends: Must-Have Products for 2023

Top Etsy Trends: Must-Have Products for 2023

Table of Contents

  1. Introduction
  2. Embroidery - A Constantly Trending Product
  3. Keychains - Always In Demand
  4. Bridesmaid and Groomsmen Gifts
  5. Engagement and Wedding Gifts
  6. Autumn-Themed Decor
  7. Themed Keycaps
  8. Mushroom Motifs - A Popular Choice
  9. Wall Art - A Timeless Trend
  10. DIY Kits - The Perfect Gift
  11. Mid-Century Modern Style


Etsy is a global marketplace known for its unique range of goods, from handmade crafts to vintage items. As an Etsy seller, it's essential to stay updated with the latest trends and offerings to maximize your success on the platform. In this article, we will explore the top trends on Etsy for 2023, providing you with insights and inspiration for your own store.

Embroidery - A Constantly Trending Product

Embroidery continues to be a popular trend on Etsy in 2023. According to the Etsy Seller Handbook, embroidery ranks among the top 100 most searched terms on the platform. The versatility of embroidery allows it to be applied to various products, but personalized and custom items tend to sell best on Etsy. Whether it's custom portraits on t-shirts, embroidered bags, or embroidery kits, offering embroidery products can be a lucrative choice for your Etsy store. This trend is evergreen and guarantees consistent sales.

Keychains - Always In Demand

Keychains are perennially popular on Etsy due to their versatility and appeal as gift ideas. Whether it's for birthdays, anniversaries, Christmas, or weddings, keychains are a go-to choice for many. However, the competition for keychains is high, especially in the US market. To stand out, consider offering custom and unique keychain designs. Focusing on niche themes or providing engraving services can make your keychain listings more appealing to buyers. While competition may be fierce, keychains remain a trend that consistently sells well.

Bridesmaid and Groomsmen Gifts

Bridesmaid and groomsmen gifts are another trend that is always in demand throughout the year. As weddings take place all year round, there is a constant need for personalized gifts for these special occasions. Whether it's custom mirrors, jewelry boxes, coat hangers, or engraved products, offering a range of options for bridesmaid and groomsmen gifts can attract customers. Consider bundling products and offering them as sets to appeal to couples planning their weddings. The market for personalized wedding gifts remains strong, presenting a lucrative opportunity for Etsy sellers.

Engagement and Wedding Gifts

Engagements and weddings are significant life events, and people are constantly searching for unique gift ideas for these occasions. Newly engaged couples often look for home decor items as they start a new chapter in their lives. Offering printed wall art such as portraits, matte prints, calendars, ring dishes, or cutting boards can cater to this demand. Additionally, wedding planners and engagement-themed products can also find a market among couples planning their special day. By aligning your listings with the seasons and major holidays, you can capitalize on the continuous trend of engagement and wedding gifts.

Autumn-Themed Decor

As autumn arrives, people start preparing for holidays like Thanksgiving and Halloween. Etsy sees a surge in searches for autumn-themed products during this time. Articles in the Etsy Seller Handbook recommend offering products related to autumn, such as candles, rats, mugs, sweatshirts, and other decor items. The cozy and warm atmosphere associated with the fall season creates a strong market for autumn-themed products. By aligning your listings with the changing seasons and holiday festivities, you can attract customers and benefit from this trend.

Themed Keycaps

Themed keycaps are a popular choice, especially among gamers. With advancements in technology, 3D printers and UV resin can produce intricate and customized keycaps. Offering themed keycaps based on upcoming AAA games can be highly profitable. For example, if a highly anticipated game like Assassin's Creed is set to release in 2023, offering Assassin's Creed-themed keycaps can attract avid gamers to your Etsy store. By anticipating trends in the gaming industry, you can tap into a niche market and differentiate yourself from competitors.

Mushroom Motifs - A Popular Choice

Products featuring mushroom motifs continue to be in high demand on Etsy. Whether it's psychedelic mushrooms or vintage mushroom images, there has been a significant increase in searches for mushroom wall art. Jewelry, clothing, mugs, lamps, crochet items, and other decor products with mushroom motifs are sought after in 2023. To stand out from the competition, consider offering unique and eye-catching designs that appeal to mushroom enthusiasts. Research the market to find what sets your mushroom products apart and leverage this trend to attract buyers.

Wall Art - A Timeless Trend

Wall art remains a highly sought-after product category on Etsy. People are always looking to add character and personality to their homes and workspaces, making wall art a popular choice. As an Etsy seller, you can offer a range of wall art products to cater to different tastes and preferences. Additionally, you can capitalize on other trends, such as the mushroom motif trend or upcoming gaming releases, to create unique and captivating wall art that stands out from the competition. Whether it's prints, paintings, or posters, wall art is a timeless trend that continues to sell well.

DIY Kits - The Perfect Gift

DIY kits have gained significant popularity among customers throughout the year. These kits serve as both personal projects and thoughtful gifts for both kids and adults. Embroidery kits mentioned earlier are just one example of DIY kits that perform well on Etsy. Other options, such as DIY wall hangings, pottery kits, watercolor kits, crochet kits, and even DIY hot sauce kits, have seen increased interest. The Etsy Seller Handbook suggests that there has been a growing interest in hobbies and handcrafts, particularly among male shoppers. By offering a variety of DIY kits, you can tap into this expanding market and appeal to those seeking creative outlets.

Mid-Century Modern Style

The mid-century modern style has become a trend that won't fade away. This design style focuses on functionality, clean lines, organic forms, natural materials, bold colors, and inspired by nature elements. While offering mid-century modern-inspired furniture is an option, simpler products such as vases, neon signs, wall art, and posters can also appeal to customers. By aligning your products with this design style, you can cater to a market that appreciates the timeless aesthetic of mid-century modern. However, due to the popularity of this trend, it's crucial to offer something unique or of higher quality than existing listings to set yourself apart from the competition.


As an Etsy seller, staying in tune with the latest trends is essential for maximizing your success on the platform. The trends mentioned in this article, such as embroidery, keychains, bridesmaid and groomsmen gifts, engagement and wedding gifts, autumn-themed decor, themed keycaps, mushroom motifs, wall art, DIY kits, and mid-century modern style, present exciting opportunities for sellers. By incorporating these trends into your Etsy store and offering unique, high-quality products, you can attract customers and elevate your business on Etsy.


  • Embroidery continues to be a popular trend on Etsy, with personalized and custom items selling well.
  • Keychains are always in demand, making them a profitable choice for Etsy sellers, despite the competition.
  • Bridesmaid and groomsmen gifts are a constant trend, presenting a year-round market.
  • Engagement and wedding gifts cater to the needs of newly engaged couples, providing an opportunity for Etsy sellers.
  • Autumn-themed decor experiences a surge in demand, especially during holidays like Thanksgiving and Halloween.
  • Themed keycaps based on upcoming games can attract gamers to your Etsy store.
  • Mushroom motifs are sought after by those looking for unique and eye-catching products on Etsy.
  • Wall art remains a timeless trend, with buyers constantly seeking to add character to their spaces.
  • DIY kits have gained popularity, appealing to both personal projects and gift-giving.
  • Mid-century modern style continues to be in vogue, attracting customers who appreciate its timeless aesthetic.


Q: Why is embroidery a popular trend on Etsy? A: Embroidery is a popular trend on Etsy due to its versatility and the ability to personalize and customize items. It offers a unique touch that buyers often seek when looking for personalized gifts for loved ones.

Q: How can I stand out in the competitive keychain market on Etsy? A: To stand out in the competitive keychain market, consider offering custom and unique designs. Niche themes and offering engraving services can also make your keychains more appealing to buyers.

Q: What are some popular bridesmaid and groomsmen gifts on Etsy? A: Popular bridesmaid and groomsmen gifts on Etsy include personalized mirrors, jewelry boxes, coat hangers, candles, sunglasses, and handbags. Each of these items can be customized to add a personal touch.

Q: Is the mid-century modern style only applicable to furniture? A: While mid-century modern style is often associated with furniture, simpler products like vases, neon signs, wall art, and posters can also align with this design style and attract customers who appreciate the aesthetic.

Q: Are DIY kits popular throughout the year? A: Yes, DIY kits are popular throughout the year, serving as personal projects and thoughtful gifts. They cater to both kids and adults, offering a creative outlet and an opportunity to learn new skills.

Q: How can I differentiate my mushroom-themed products from the competition? A: To differentiate your mushroom-themed products, research the market to find a unique selling point. Consider offering designs that are different from what others are offering or focus on a specific niche within the mushroom motif trend.

Q: Can wall art be combined with other trends for increased appeal? A: Yes, wall art can be combined with other trends to attract buyers. For example, incorporating popular motifs like mushrooms or themes from upcoming gaming releases can make your wall art stand out and appeal to a wider audience.

Browse More Content