Mastering the New Etsy Seller App

Mastering the New Etsy Seller App

Table of Contents

  1. Introduction
  2. Overview of the New Etsy App
  3. Home Screen
  4. Messages Tab
  5. Orders Tab
  6. Listings Tab
  7. Insights Tab
  8. Using the Explore Feature
  9. Pros and Cons of the New Etsy App
  10. Conclusion


Welcome back to my YouTube channel! My name is Andrea, and as an Etsy seller for eight years, I've learned a lot about the platform. In this video, I want to discuss the brand new app that Etsy just released and share my insights on its features, usability, and how it can benefit sellers. If you're a seller on Etsy or considering starting your own small business, this video is for you.

Overview of the New Etsy App

Etsy has recently launched a new app specifically designed for sellers. The aim is to replace the old seller app with a more streamlined and updated version. While both apps can currently be used simultaneously, the new app is expected to become the primary choice for sellers. You can download the app from the app store by searching for "Etsy Seller" and look for the blue app cover with the letter "E" on it. In the following sections, I will walk you through the different pages and features of the new Etsy app.

Home Screen

Upon logging into the app, you will be greeted by the home screen. This screen provides an overview of your shop's statistics in a more streamlined manner compared to the old app. You can see key information such as your sales, checkout explorer, star seller progress, new orders, new messages, shop advisor notifications, and your shop's checklist. The home screen offers a comprehensive snapshot of your shop's performance and acts as a centralized hub for managing your business.

Messages Tab

The messages tab in the new app allows you to interact with your customers and respond to their inquiries. It operates similarly to the previous seller app, but with a few minor changes. One notable feature missing in the new app is the search function for messages, which is expected to be added in the future. However, you can still mark messages as read and perform other essential tasks related to customer communication.

Orders Tab

Managing orders is an integral part of running an Etsy shop, and the new app provides convenient tools to streamline this process. From the orders tab, you can view and track new orders, access order details, and even print shipping labels directly from your phone. This new feature is especially useful for sellers who prefer to handle their shipping logistics on the go. However, the default sorting option on the orders page is by ship date, which might require manual adjustment if you organize your shop differently.

Listings Tab

The listings tab allows you to manage your product listings on Etsy. While the interface is similar to the previous app, it has been visually enhanced for a more modern look. This section is primarily used for creating, editing, and updating your listings. If you primarily use a computer to manage your shop, you may not notice significant differences in this tab. However, for sellers who occasionally duplicate listings from their phones, the new app offers a smoother experience.

Insights Tab

The insights tab, which functions as the stats tab, provides valuable data and analytics related to your shop's performance. You can track various metrics, such as views, visits, favorites, and revenue. In addition, the new app offers a marketing manager section where you can set up ads, sales, and explore marketing opportunities. This tab is crucial for gaining insights into the effectiveness of your marketing strategies and identifying areas for improvement.

Using the Explore Feature

One of the most significant changes in the new Etsy app is the introduction of the Explore feature. This feature incorporates short-form video content, similar to TikTok or Instagram Reels, to help sellers market their products. Only users with the new app have access to the Explore feature, elevating the importance of adopting the new app as Etsy further integrates short-form video marketing into its platform. As a seller, it's worth exploring this feature to create engaging content and expand your reach to potential customers.

Pros and Cons of the New Etsy App


  • Streamlined interface for a more user-friendly experience
  • Ability to print shipping labels directly from the app
  • Access to updated features like the Explore feature
  • Centralized hub for managing shop statistics and insights


  • Lack of message search functionality (expected to be added in future updates)
  • Potential stability issues and occasional bugs (improvements expected over time)
  • Adjusting to a new app interface and adapting to changes may require a learning curve for some sellers


In conclusion, the new Etsy app offers an updated and visually pleasing interface for sellers to manage their shops. While the functionality remains similar to the previous app, the addition of features like the ability to print shipping labels from your phone and the Explore feature enhances the user experience. It's advisable for both new and experienced sellers to familiarize themselves with the new app, as Etsy is likely to phase out the older version in the future. Remember to stay open to changes and experiment with the new features to maximize your selling potential on Etsy.


  • Etsy has released a brand new app designed specifically for sellers.
  • The new app aims to replace the old seller app and provides a more streamlined and updated experience.
  • You can download the new app from the app store by searching for "Etsy Seller."
  • The home screen provides an overview of your shop's statistics and key information.
  • The messages tab allows you to communicate with customers but currently lacks a search function.
  • The orders tab offers tools for managing orders, including the ability to print shipping labels from your phone.
  • The listings tab enables you to create and update your product listings.
  • The insights tab provides data and analytics on your shop's performance.
  • The new app introduces the Explore feature for short-form video marketing.
  • Overall, the new Etsy app offers a more user-friendly experience and additional features for sellers.


Q: Can I still use the old Etsy seller app? A: Yes, for now, you can continue using the old app concurrently with the new app. However, Etsy is expected to phase out the old app in the future, so it's recommended to transition to the new app gradually.

Q: Is the new app available for both Android and iOS devices? A: Yes, the new Etsy seller app is available for both Android and iOS devices. You can download it from the respective app stores.

Q: Can I access my shop's statistics and insights through the new app? A: Yes, the new app provides a dedicated insights tab where you can access detailed statistics and analytics about your shop's performance.

Q: Does the new app support all the features of the old app? A: The new app offers similar functionality to the old app, including order management, messaging customers, and listings management. However, some minor differences may exist, and new features like the Explore section are exclusive to the new app.

Q: Can I still create and edit product listings from the new app? A: Yes, the new app includes a listings tab where you can create, edit, and update your product listings on Etsy.

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