Mastering Product Research in 2023

Mastering Product Research in 2023

Table of Contents

  1. Introduction
  2. Overview of Jungle Scout
  3. Method 1: Using Jungle Scout's Product Database
    • Step 1: Accessing the Product Database
    • Step 2: Applying Filters
    • Step 3: Analyzing Products
  4. Method 2: Utilizing Random Keywords and Keyword Scout
    • Step 1: Generating Random Keywords
    • Step 2: Using Keyword Scout
    • Step 3: Analyzing Products
  5. Analyzing the Market
    • Brand Competition
    • Price Point
    • Revenue
    • Rating Number
  6. Case Study: Survival Settlers Wrench Tool
    • Introduction to the Product
    • Market Analysis
  7. Conclusion
  8. FAQ


When it comes to selling products on Amazon, conducting thorough product research is crucial for success. To gather all the necessary data, one tool that stands out is Jungle Scout. In this article, we will explore different methods for utilizing Jungle Scout in your product research, as well as how to analyze the market effectively. Additionally, we will conduct a case study on the "Survival Settlers Wrench Tool" to provide a practical example.

Overview of Jungle Scout

Jungle Scout is an essential tool for any Amazon seller. Its features enable sellers to find profitable products, track competitors, estimate monthly sales, and analyze market trends. By utilizing Jungle Scout, sellers can save time and make informed decisions when choosing products to sell on Amazon.

Method 1: Using Jungle Scout's Product Database

When utilizing Jungle Scout's product database, you can filter products based on specific criteria to find suitable options for selling on Amazon. By following these steps, you can effectively conduct product research:

Step 1: Accessing the Product Database

To access Jungle Scout's product database, navigate to the left side of the dashboard and select "Product Research." From there, you can choose either "Product Database" or "Opportunity Finder." We will focus on the product database for this method.

Step 2: Applying Filters

In the product database, you can apply filters to refine your search. It is crucial to select relevant categories and specify criteria such as price range, best seller rank, minimum sales, and maximum reviews. By setting these filters, you can narrow down your search to potential profitable products.

Step 3: Analyzing Products

Once the database generates products matching your criteria, it's time to analyze them individually. Look for brands with multiple competing sellers, assess the price points, analyze revenue numbers, and consider the rating numbers. By thoroughly evaluating these factors, you can determine whether a product is worth selling on Amazon.

Method 2: Utilizing Random Keywords and Keyword Scout

Another effective method for product research involves generating random keywords and utilizing Jungle Scout's keyword scout feature. This method allows you to discover unique product opportunities that may not be widely explored by other sellers. Follow these steps to employ this method effectively:

Step 1: Generating Random Keywords

Find random keywords from sources such as dictionaries or online word generators. These keywords will serve as a starting point for your research. By using keywords that are not commonly associated with products, you can unveil hidden product opportunities.

Step 2: Using Keyword Scout

After obtaining your random keywords, use Jungle Scout's keyword scout feature to discover related keywords that consumers are actively searching for on Amazon. This feature will provide valuable insights and product ideas that align with your chosen keyword.

Step 3: Analyzing Products

Once you have a list of related keywords, search each keyword on Amazon and explore the resulting products. Pay attention to brand competition, price points, revenue numbers, and rating numbers. Through careful analysis, you can identify potential profitable niches and products that have minimal competition.

Analyzing the Market

To determine whether a product is worth pursuing, it is essential to analyze the market thoroughly. Consider the following factors:

Brand Competition

Check if multiple brands are selling similar products within your chosen niche. Having several competing brands suggests a healthy and profitable market, as customers are not loyal to a single brand. This increases your chances of entering the market successfully.

Price Point

Assess the price range of the top-selling products in your desired niche. Ideally, the prices should fall within your target range. Consider the highest-priced and lowest-priced products to determine the market's viability and profitability.


Evaluate the revenue generated by the top-selling products. Look for products that generate a significant monthly revenue. However, keep in mind that high revenue doesn't guarantee success. Consider other factors such as competition and rating numbers to make an informed decision.

Rating Number

Take into account the average rating of the top products in your niche. A low average rating indicates potential problems with the product, allowing room for improvement. However, if the majority of products have high ratings, it may be challenging to compete in the market.

Case Study: Survival Settlers Wrench Tool

To illustrate the application of the methods mentioned above, let's conduct a case study on the "Survival Settlers Wrench Tool." This product is a versatile tool used for various survival and bushcraft activities.

Introduction to the Product

The Survival Settlers Wrench Tool is designed to aid individuals in survival situations. It features a compact design that combines multiple tools into one, making it convenient for outdoor enthusiasts and survivalists. The tool's versatility and functionality make it an intriguing product to explore further.

Market Analysis

By using Jungle Scout, we can assess the market for the Survival Settlers Wrench Tool. Analyzing brand competition, price points, revenue numbers, and rating numbers will help us determine if this product holds potential.


In this article, we have explored the methods of using Jungle Scout for in-depth product research on Amazon. By utilizing the product database and keyword scout features, sellers can discover viable product opportunities that align with their chosen niches. Analyzing the market thoroughly based on brand competition, price points, revenue numbers, and rating numbers is crucial for making informed decisions. The case study on the Survival Settlers Wrench Tool showcased the practical application of these methods.


Q: Is Jungle Scout the only tool necessary for successful product research on Amazon?

A: While Jungle Scout is a powerful tool that covers multiple aspects of product research, it is advisable to utilize additional tools and resources for a comprehensive analysis. Tools such as Helium 10, AMZScout, and Viral Launch offer additional functionalities that can enhance your research process.

Q: Are there any alternative methods for product research apart from the ones mentioned in this article?

A: Yes, there are various methods for product research, and the ones mentioned here are just a few examples. Other methods include analyzing trending products on social media, conducting manual keyword research, and exploring niche-specific forums and communities.

Q: How important is it to consider brand competition while conducting product research?

A: Brand competition is a crucial factor to consider as it reflects market demand and customer loyalty. If multiple brands are successfully selling similar products, it indicates a profitable market. However, if a single brand dominates the market, it may be challenging to establish a foothold as a new seller.

Q: Can I enter a market with a product that has a high number of reviews?

A: While high review numbers may indicate a competitive market, they do not necessarily mean you cannot enter it. If you can offer a superior product, address the concerns raised in negative reviews, and differentiate your brand effectively, you have a chance to compete.

Q: How important is it to meet the price range criteria in product research?

A: The price range criteria are essential, as it helps determine the profitability of a product. Selling products within a specific price range ensures a balance between consumers' willingness to pay and your profit margin. However, it is worth considering other factors, such as competition and market demand, when finalizing your price strategy.

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