Master Etsy Product Research Without Tools

Master Etsy Product Research Without Tools

Table of Contents

  1. Introduction
  2. Product Research on Etsy
    • Gathering Data Inside Etsy
    • The Importance of Hard Work
  3. Organizing Your Framework
    • Using Keywords for Women's Jewelry
    • Collecting Data from Stores with Over 1000 Sales
    • Parameters for Your Spreadsheet
  4. Understanding Sales Performance
    • Relationship between Items and Sales
    • Correlation between Store Size and Sales
  5. Finding Products that Sell
    • Information on Competition and Demand
    • Taking Risks and Bringing Unique Designs
  6. Analyzing Sales Data
    • Using Sales Number and Reviews
    • Identifying Successful Products
  7. Aligning with Market Trends
    • Analyzing Material, Design, and Colors
    • Adapting to the Marketplace
  8. Organizing Data in a Spreadsheet
    • Tracking Prices, Items, and Store Performance
    • Noting Store Openings and Photography
  9. Conclusion

Product Research on Etsy


Hello and welcome back to my channel! In this video, we're going to dive deep into product research on Etsy. This topic has been highly requested since my previous video on Etsy SEO, which has gained a lot of popularity. So today, I will guide you through the process of finding solid products to sell in your own Etsy store.

Gathering Data Inside Etsy

When it comes to product research, there is no need to rely on external tools. Many tools claim to provide accurate data on Etsy products, but the truth is, they often have access to incomplete information and are highly inaccurate. So instead of wasting your time with these tools, we will do the hard work ourselves.

The Importance of Hard Work

Product research requires hard work, dedication, and going directly to the source of information – Etsy. By typing your keyword, such as "women's jewelry," into the Etsy search bar, you can start collecting data from stores with a minimum of 1000 sales. To determine if a store meets this criteria, look for reviews exceeding 1000. This relationship between reviews and sales is a good indicator of a store's performance.

Organizing Your Framework

To effectively organize your data, use a spreadsheet (Google Sheets or Microsoft Excel) and include the following parameters: store name, number of items, number of sales, store opening year, and price range. As you open different stores, add their information to the spreadsheet. Focus on the relationship between the number of items and sales in each store – larger stores tend to sell more items.

Understanding Sales Performance

While analyzing data, it's important to note that finding high demand, low competition products on Etsy is a challenge. There are no accurate measures for demand within Etsy, and tools claiming to provide this information are unreliable. Thus, focusing solely on high demand and low competition products can lead to frustration. Instead, aim to identify trends and patterns in the marketplace.

Finding Products that Sell

To discover products that sell, there are two methods to consider. First, if the store showcases its sales numbers, click on this information to see all the designs being sold. Alternatively, you can analyze the reviews of a store and order them by most recent. This allows you to quickly identify the items that are selling well. Take note of the material, design, colors, and any unique aspects of these successful products.

Aligning with Market Trends

As you collect data, analyze the material, design, colors, and other elements of successful products. Use this information to align your own designs with the current market trends. However, remember that you should also take risks and bring your own unique products to the marketplace. Being a leader in your niche will set you apart from the competition.

Organizing Data in a Spreadsheet

Throughout the process, ensure all the collected information is logged into your spreadsheet. Track the prices, number of items, and store performance for each store. Take note of the store opening year and pay attention to the store's photography and presentation. Organizing all this data will help you make informed decisions when selecting products for your own Etsy store.


Product research on Etsy is a vital step towards successfully selling products in your store. By gathering data directly from Etsy and organizing it meticulously, you'll gain valuable insights into what works in the marketplace. Remember, combining thorough research with your own unique products and ideas will elevate your store and ultimately lead to success. So, roll up your sleeves, put in the hard work, and start discovering the best products for your Etsy business.


  • Product research on Etsy is essential for success in selling products.
  • External tools for finding product data on Etsy are often inaccurate and should be avoided.
  • Organizing data from Etsy stores with over 1000 sales is key to identifying successful products.
  • Taking risks and bringing unique designs to the marketplace can set your Etsy store apart.
  • Analyzing material, design, and sales performance helps align your products with market trends.


Q: Can external tools provide accurate product data for Etsy? A: No, external tools often lack complete and accurate data on Etsy products. It is best to gather data directly from Etsy.

Q: What parameters should be tracked in a spreadsheet for product research on Etsy? A: The spreadsheet should include store name, number of items, number of sales, store opening year, and price range.

Q: How can I identify successful products on Etsy? A: You can analyze sales numbers and reviews of stores to determine which products are selling well. Look for patterns and trends in materials, designs, and colors.

Q: Should I focus on finding high demand, low competition products on Etsy? A: While it is ideal, it can be challenging to find such products on Etsy. It is recommended to focus on aligning your products with market trends and bringing unique designs to the marketplace.

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