Discover How to Earn with Etsy Affiliate Program in 2023

Discover How to Earn with Etsy Affiliate Program in 2023

Table of Contents

  1. Introduction to Etsy Affiliate Program
  2. What is Etsy?
  3. How Does the Etsy Affiliate Program Work?
    • Sign up and Approval Process
    • Commission Rates and Payment Options
  4. Tips and Strategies for Driving Traffic to Etsy
    • Creating Dedicated Content
    • Disclosing Affiliate Relationship
    • Targeting Popular Shopping Niches
  5. The Pros and Cons of the Etsy Affiliate Program
    • Pros
    • Cons
  6. Conclusion


Introduction to Etsy Affiliate Program

Welcome back to our YouTube channel! In this video, we will be providing a tutorial on the Etsy affiliate program. If you're interested in joining Etsy's affiliate program and earning commissions by driving sales to their marketplace, then this video is for you. With Etsy being an e-commerce powerhouse with over $5 billion in annual sales, there is a huge potential for affiliates to profit by referring buyers to Etsy's platform. By the end of this video, you'll have a clear roadmap for becoming a successful Etsy affiliate partner.

What is Etsy?

For those new to Etsy, it is an online marketplace specializing in unique handmade, vintage, and custom-designed items. Shoppers can discover and purchase one-of-a-kind products not found anywhere else. Everything sold on Etsy is either made or curated by independent artists, craftsmen, collectors, and small business owners from across the world. This focus on specialized pieces has made Etsy one of the top destinations for quality items in categories like jewelry, clothing, home decor, and many more. While Etsy initially started out focused on handmade goods, they now also offer manufactured products as long as the seller designed them. This provides an amazing opportunity for us to profit from Etsy's model as an affiliate.

How Does the Etsy Affiliate Program Work?

To start earning commissions as an Etsy affiliate, you need to join their affiliate program. By joining, you gain access to special links and tools to promote Etsy products across your platform. Each time you refer a new customer who completes a purchase, you earn a percentage of that order amount as a commission. The more sales you generate, the more you'll earn.

Sign up and Approval Process

Etsy's affiliate program is managed through Impact Radius, a leading affiliate management and tracking platform. To join Etsy as an affiliate, you'll need to create an account with Impact as a publisher, which is what they call the affiliate. You can easily sign up at and fill out your profile details based on the type of platform and content you create, such as a blog or YouTube channel. After creating your account, you'll need to wait until your application is approved. The approval process can take anywhere from two days to a couple of weeks. If you haven't heard back after 10 days, it's a good idea to follow up with Etsy. As long as you have an established platform to promote Etsy on, you have a strong chance of getting approved right away.

Commission Rates and Payment Options

Once you're accepted into the Etsy affiliate program, you can start generating your special Etsy affiliate links. Etsy pays affiliates between four to five percent commission on qualifying purchases. The exact rates will depend on your country. It's important to note that Etsy uses a 30-day cookie period. This means that you will still earn commissions if your referral makes a purchase within 30 days of clicking your link. You can choose between direct deposit or check payments, which are handled by Impact approximately 30 days after each month's end.

Tips and Strategies for Driving Traffic to Etsy

To effectively drive traffic to Etsy as an affiliate, here are some proven tips and strategies:

Creating Dedicated Content

One of the most effective ways to drive traffic to Etsy is by creating dedicated content that features Etsy products. You can publish blog posts, videos, and social media content that focuses specifically on highlighting cool handmade items available on Etsy. Some ideas for content include product reviews, gift guides, craft tutorials, and unboxings. The key is to provide value to your audience while linking to related Etsy listings.

Disclosing Affiliate Relationship

It's important to disclose your affiliate relationship with Etsy. Being upfront about being an Etsy affiliate helps build trust with your audience and allows readers to understand your incentives. As long as it doesn't come across as salesy, focus on providing value to your audience.

Targeting Popular Shopping Niches

Etsy offers a wide range of products, which allows you to target popular shopping niches. From handmade crafts to art and gifts, there are plenty of opportunities to attract buyers. With Etsy's high average order values, there is great commission potential. Additionally, the use of cookies ensures recurring income from a single referral's lifetime value.

The Pros and Cons of the Etsy Affiliate Program

Let's take a closer look at the pros and cons of the Etsy affiliate program:


  • Etsy has a massive site traffic and a large base of buyers ready to spend money.
  • The ability to target popular shopping niches, such as handmade crafts, art, and gifts.
  • High average order values, leading to greater commission potential.
  • Recurring income from a single referral's lifetime value.
  • Etsy is a globally popular brand that builds trust.


  • The approval process can take some time due to the high volume of applicants.
  • With millions of sellers on the platform, it can be challenging to stand out.
  • Limited promotional materials and assets provided.


In conclusion, the Etsy affiliate program presents a great opportunity to earn commissions by driving sales to their marketplace. By creating dedicated content, disclosing your affiliate relationship, and targeting popular shopping niches, you can maximize your success as an Etsy affiliate. While the approval process may take some time, the potential for recurring income and the large base of buyers make it a worthwhile endeavor. Take advantage of Etsy's unique and specialized items to provide value to your audience while earning commissions.

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