Boost Your Handmade Business with Wholesale Basics

Boost Your Handmade Business with Wholesale Basics

Table of Contents

  1. Introduction
  2. Producing Quantities of Your Product
    • Can you handle producing quantities of your product?
    • Can you work more efficiently to increase production?
    • Consider hiring and training others to make your product
  3. Pricing for Wholesale
    • Determining the correct wholesale price
    • Understanding the profit margin
    • Revisiting pricing if necessary
  4. Marketing for Wholesale
    • The difference between marketing wholesale and retail
    • The importance of targeted communication with wholesale buyers
    • Knowing your strengths and creating a marketing strategy
  5. Wholesale Package
    • Including a line sheet or catalog in your package
    • Setting clear terms and conditions
    • Considering product packaging for wholesale
  6. Product Testing and Labeling
    • The need for product testing, especially for children's products
    • Ensuring proper labeling for safety and health regulations
    • The importance of liability insurance for wholesale sellers
  7. Conclusion



Are you a maker, artist, or designer looking to expand your business by selling your handmade products wholesale to brick-and-mortar stores? If so, you've come to the right place. In this article, we will guide you through the essential steps and considerations you need to know before starting your wholesale journey. From production to pricing, marketing to packaging, we'll cover the key aspects that will help you succeed in the wholesale market.

Producing Quantities of Your Product

The first question you need to ask yourself is whether you can handle producing quantities of your product. Unlike selling retail online, selling wholesale requires you to meet the demand for larger quantities. If you're unsure about your production capacity, consider if you can work faster or more efficiently. Streamlining your production process may help you meet wholesale demand. Additionally, if scaling up your production is not feasible, you might want to explore the possibility of hiring and training others to assist you.

Pricing for Wholesale

Setting the right pricing for your wholesale products is crucial for a successful wholesale venture. To determine the correct wholesale price, a simple rule of thumb is to divide your existing retail price by two. This will ensure that you maintain an acceptable profit margin while providing a competitive price for wholesale buyers. Keep in mind that wholesale buyers need to resell your products and cover the expenses of running a brick-and-mortar store or online shop, hence the lower price. It may result in smaller profit margins per item, but the larger quantities sold in wholesale can compensate for it. If you find it challenging to sell your products at half the retail price, consider reevaluating your pricing strategy and, if necessary, increasing your retail prices to align with the wholesale market.

Marketing for Wholesale

Marketing your products for wholesale requires a different approach compared to retail marketing. Wholesale and retail customers have distinct preferences and needs. While retail marketing aims to reach a broader audience, wholesale marketing focuses on building relationships with a select group of buyers. Unlike retail, where you need many customers to make significant sales, selling wholesale requires fewer customers but larger orders. To effectively communicate with wholesale buyers, provide a higher level of customer service and personalized attention. Understand your strengths as a marketer—whether it's one-on-one interactions or reaching a broader audience— and tailor your marketing strategy accordingly.

Wholesale Package

When selling wholesale, having a well-prepared wholesale package is essential. It includes various elements to showcase your products and establish a clear understanding between you and the buyers. Start with a line sheet or catalog, a concise document that showcases your products, including images, names, and wholesale prices. Clearly state your terms and conditions, including return policies, minimum order amounts, and reorder requirements. Consider the packaging of your products specifically for the wholesale market. Since wholesale buyers will display your items in their stores, ensure that your packaging is visually appealing, functional, and suitable for retail environments.

Product Testing and Labeling

If you sell children's products, it is vital to prioritize product testing and labeling. Compliance with safety regulations and standards is crucial to ensure the well-being of children. Product testing can be costly, as each component used in your product must meet specific criteria. Additionally, proper labeling on packaging is essential for consumer awareness and safety. Consider getting liability insurance as an extra precautionary measure in case of any unforeseen incidents. Selling wholesale to numerous stores increases the potential risk, making liability insurance a valuable asset.


Expanding your business by selling your handmade products wholesale can be a profitable endeavor. By carefully considering production capabilities, setting appropriate pricing, adapting your marketing strategy, and preparing a comprehensive wholesale package, you can increase your chances of success in the wholesale market. Remember to prioritize quality, communicate effectively with wholesale buyers, and continuously evaluate and refine your approach. With proper planning and execution, you can maximize your profits and build strong relationships with wholesale partners.


  • Selling handmade products wholesale can be an excellent opportunity to increase your income and expand your business.
  • Before diving into the wholesale market, consider your production capabilities and whether you can handle larger quantities of your product.
  • Proper pricing is key to maintaining a profit margin while providing an attractive price for wholesale buyers.
  • Marketing strategies for wholesale differ from those used for retail, requiring personalized attention and targeted communication.
  • A well-prepared wholesale package, including a line sheet, terms and conditions, and appealing packaging, is essential for successful wholesale sales.
  • If selling children's products, prioritize product testing, labeling, and liability insurance to meet safety regulations.
  • With careful planning and execution, selling wholesale can lead to significant growth and profitability for your business.


Q: Can I sell my handmade products wholesale if I can't produce large quantities?

A: Producing larger quantities is a fundamental aspect of selling wholesale. Consider optimizing your production process or hiring and training others to assist you.

Q: How do I set the correct wholesale price for my products?

A: A general rule is to divide your retail price by two to determine the wholesale price. This allows for a reasonable profit margin while accommodating the additional costs incurred by wholesale buyers.

Q: How should I market my products differently for wholesale compared to retail?

A: Wholesale marketing requires a personalized approach and a focus on building relationships with a select group of buyers. Tailor your communication and marketing strategies accordingly.

Q: What should be included in a wholesale package?

A: A comprehensive wholesale package should include a line sheet or catalog showcasing your products, clear terms and conditions, and suitable packaging for retail environments.

Q: Do I need product testing and labeling for wholesale if I sell children's products?

A: Yes, ensuring the safety and compliance of children's products is crucial. Product testing, proper labeling, and obtaining liability insurance are essential for selling wholesale.

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