Boost Your Etsy Shop with Powerful SEO Tools
Table of Contents:
- Introduction
- Logging in to your ERank account
- Using the ERank keyword tool
- Analyzing the top 100 listings
- Understanding keyword statistics
- Exploring the word cloud feature
- Filtering and sorting tags
- Using Google Trends data
- Exporting and downloading data
- Analyzing price range and top listings
- Utilizing synonyms and trademark research
- Conclusion
Introduction
In this tutorial, we will guide you step-by-step on how to utilize the ERank free keyword tool to enhance your Etsy shop listings and improve their rankings. This companion video to Debbie's blog on ERank will demonstrate how to effectively analyze the top 100 listings and ERank search results based on any keyword of your choice. The ERank keyword tool also provides valuable insights such as popular tags used by other Etsy sellers, search frequency, and more. Let's dive in and get started!
Logging in to your ERank account
To begin using the ERank keyword tool, you need to log in to your ERank account. If you don't have an account, you can easily register for a free one at ERank.com. Once you're logged in to your ERank dashboard, remember to click on the orange "Refresh Data" button to ensure you're working with the most up-to-date information from your Etsy shop.
Using the ERank keyword tool
The ERank keyword tool can be accessed from the quick access buttons or found in the main menu top bar under "Tools" on any ERank page. Upon entering the keyword tool page, you'll see a high-level overview in the blue banner. This tool performs detailed analysis of the top 100 listings in ERank search results for the keyword you specify. It provides valuable data on popular tags used by Etsy sellers, search frequency, price points, and more.
Analyzing the top 100 listings
The search results analysis section of the keyword tool provides in-depth data drawn from the top 100 listings discovered by ERank during the search on Etsy using your specified keyword. It's important to note that the search results may slightly differ from what you would see on Etsy due to personalized search algorithms. However, this section offers an impartial generalization of what a typical Etsy shopper would see. Use this information to assess the relevance and potential competition for your selected keyword.
Understanding keyword statistics
In the keyword statistics section, ERank provides specific data related to your chosen keyword. This data is populated from both Etsy and ERank's third-party data provider. Here, you'll find widgets displaying average searches, average clicks, average click-through rates (CTR), and Etsy competition. CTR represents the ratio of how often people who view a search result click on it, while Etsy competition indicates the level of competition you can expect for this particular keyword.
Exploring the word cloud feature
The word cloud feature in ERank's keyword tool offers a visual representation of the most frequently used tags for the specified keyword. Each tag's font size corresponds to the frequency of its usage in listings associated with the keyword. By clicking on any word in the word cloud, you can navigate to the keyword tool page for that specific term. Utilize this feature to quickly identify descriptive terms for optimizing your listings.
Filtering and sorting tags
The keyword tool provides a tags table where you can filter and sort tags based on specific criteria. By entering a few letters into the filter keywords text box, you can display only the tags containing those letters. This allows you to focus on the tags that align with your listing's theme or target audience. Sorting the tags table by different columns, such as tag occurrences or Etsy competition, provides further insights into the popularity and competitiveness of specific tags.
Using Google Trends data
To gain additional insights into the popularity of a particular term, you can utilize the Google Trends feature within ERank's keyword tool. This feature allows you to research the search trends for a specific term over a selected period. By clicking the Google Trends button, a new browser tab will open, where you can explore the trends and interest in the term. This information can help you make informed decisions about including certain keywords in your listings.
Exporting and downloading data
ERank's keyword tool offers various export options, allowing you to download the data you've gathered for further analysis or reference. You can choose between printing, exporting to Excel, PDF, CSV formats, or copying the data to your clipboard. These export options help streamline your keyword research process and make it easier to organize and analyze the data offline.
Analyzing price range and top listings
The price range section in the keyword tool provides a bar chart displaying the distribution of prices among the top 100 listings for your selected keyword. This allows you to identify the price range commonly used by successful listings. Furthermore, the top listings section provides insights into the rankings, images, titles, tags, views, hearts, and prices of the top listings associated with your keyword. Analyzing these listings can give you an idea of your competitors and their strategies.
Utilizing synonyms and trademark research
ERank offers a thesaurus feature that displays synonyms for each individual word in your search term. This helps you discover alternative keywords or variations you can use in your listings to attract a wider audience. Additionally, ERank provides a convenient link to the United States Patent and Trademark Office database, allowing you to check whether any terms you plan to use might be trademarked.
Conclusion
In conclusion, the ERank keyword tool is a powerful resource for Etsy sellers to optimize their listings and improve their rankings. By analyzing the top 100 listings, understanding keyword statistics, exploring the word cloud, filtering and sorting tags, utilizing Google Trends data, exporting and downloading data, analyzing price ranges and top listings, and considering synonyms and trademark research, you can enhance your Etsy shop's visibility and attract more potential buyers. Make sure to leverage the insights provided by ERank's keyword tool to gain a competitive edge in the Etsy marketplace.
Highlights:
- Step-by-step guide to using ERank's free keyword tool
- Analyzing the top 100 listings and understanding keyword statistics
- Exploring the word cloud feature for visual insights
- Filtering and sorting tags for targeted research
- Utilizing Google Trends data for popularity analysis
- Exporting and downloading data for further analysis
- Analyzing price range and top listings for competitive insights
- Utilizing synonyms and conducting trademark research for accuracy and legality
- Enhancing Etsy shop visibility and attracting potential buyers
- Gaining a competitive edge in the Etsy marketplace
FAQ:
Q: Can I use the ERank keyword tool without an account?
A: No, you need to register for a free ERank account to access the keyword tool and its features.
Q: How often does the keyword tool data update?
A: The keyword tool data is refreshed when you click the orange "Refresh Data" button on your ERank dashboard. It is recommended to do this regularly for up-to-date information.
Q: Can I research multiple keywords simultaneously with the ERank keyword tool?
A: Yes, you can research multiple keywords by performing separate searches for each term in the keyword tool.
Q: Is the ERank keyword tool available in languages other than English?
A: Currently, the ERank keyword tool supports English language keywords and data. Support for other languages may be available in the future.
Q: How can I interpret the average click-through rate (CTR) displayed in the keyword tool?
A: The average CTR represents the ratio of how often people who view a search result end up clicking on it. A higher CTR indicates a higher likelihood of attracting clicks for your listings.
Q: Can the ERank keyword tool provide suggestions for alternative keywords or longtail variations?
A: Yes, by exploring the word cloud and utilizing the synonym feature, you can discover alternative keywords or longtail variations that can be used to optimize your listings.
Q: Does the ERank keyword tool integrate with other SEO tools or platforms?
A: ERank offers a range of tools and resources specifically designed for Etsy sellers. However, integration with external SEO tools or platforms is currently not available.
Q: Are there any limitations or restrictions on the usage of the ERank keyword tool?
A: The usage of the keyword tool is subject to certain quotas depending on your ERank membership level. Free accounts have a limit of 50 lookups per 24 hours, basic subscription members have 100, and pro members have 200. The quota resets every 24 hours at 12:00 a.m. EST.
