Boost Your Earnings on Etsy: Setting Domestic & International Prices

Table of Contents

1. Introduction
2. Background of Etsy's New Feature
3. Benefits for International Sellers
4. Limitations for Sellers in the USA and India
5. How to Set Up Different Prices for Domestic and International Customers
   1. Step 1: Accessing the Shop Dashboard
   2. Step 2: Editing Individual Listings
   3. Step 3: Setting Prices for Normal Listings
   4. Step 4: Setting Prices for Listings with Variations
   5. Step 5: Changing Shipping to Free Shipping Profile
6. Calculating the Price Difference for International Shipping
   1. Considerations for Domestic Shipping Costs
   2. Considerations for International Shipping Costs
7. Tips for a Successful Implementation
   1. Performing Market Research
   2. Monitoring Sales and Adjusting Prices
   3. Communicating the Pricing Strategy to Customers
8. Case Study: Jess Van Den's Experience
9. Conclusion

Etsy's New Feature: Setting Different Prices for Domestic and International Customers

Etsy, the popular online marketplace for handmade and vintage items, has recently introduced an exciting new feature that allows international sellers to set different prices for their products for domestic and international customers. This feature has been highly anticipated by many sellers who have struggled with offering free shipping to their international customers due to pricing constraints. In this article, we will explore the benefits of this feature for international sellers and the steps to set it up in your Etsy shop. We will also discuss the limitations for sellers in the USA and India and provide tips for a successful implementation.

Background of Etsy's New Feature

In late 2021, Etsy made a significant update to its platform by allowing international sellers to set different prices for their products depending on whether the customer is domestic or international. This change was long awaited by many sellers who wanted to offer the free shipping guarantee within the US but couldn't charge the same amount to their domestic customers. The update was a game-changer for international sellers looking to attract American customers specifically.

Benefits for International Sellers

For international sellers, this new feature opens up a world of opportunities. By setting different prices for domestic and international customers, sellers can now offer free shipping to their international customers without compromising their profits. This can significantly increase the appeal of their products to the American market, which is known for favoring sellers with free shipping. Additionally, this feature allows sellers to experiment with pricing psychology and adjust their prices to be more attractive to different customer segments.

Limitations for Sellers in the USA and India

Unfortunately, the ability to set different prices for domestic and international customers is currently only available to sellers outside of the USA and India. Sellers in these countries are unable to take advantage of this feature at present. However, Etsy continues to expand and enhance its platform, so it's possible that this feature may become available to sellers in these countries in the future.

How to Set Up Different Prices for Domestic and International Customers

Setting up different prices for domestic and international customers on Etsy is a straightforward process. Here are the steps you need to follow:

Step 1: Accessing the Shop Dashboard

To begin, log in to your Etsy account on a desktop or laptop computer. The feature to set different prices for domestic and international customers is not available on the mobile app.

Step 2: Editing Individual Listings

Navigate to your shop dashboard and access your listings. Unfortunately, Etsy has not yet implemented bulk editing for this feature, so you will need to edit each listing individually.

Step 3: Setting Prices for Normal Listings

For normal listings without variations, scroll down to the bottom of the listing editing page. You will find a new section where you can set the price. Enable the toggle for setting different prices and input the domestic and international prices. Save your changes.

Step 4: Setting Prices for Listings with Variations

If your listing has variations, Etsy provides a section where you can set different prices for each variation separately. Toggle the prices for the desired variations and input the corresponding domestic and international prices. Save your changes.

Step 5: Changing Shipping to Free Shipping Profile

After setting the prices, it's essential to change your shipping to the free shipping profile you have created. Make sure to include the domestic and international shipping prices in your profile. If you offer shipping upgrades, such as tracking or express post, include them in the profile as well. By offering free standard international shipping, you can take advantage of Etsy's free shipping guarantee to the US and potentially boost your search rankings.

Calculating the Price Difference for International Shipping

Before implementing different prices for domestic and international customers, it's crucial to calculate the price difference accurately. Consider the following factors:

Considerations for Domestic Shipping Costs

If you already offer free domestic shipping, you will need to include the cost of shipping in your product price. Determine the difference between your current pricing and the additional cost required to cover international shipping.

Considerations for International Shipping Costs

Evaluate the international shipping costs to different countries and factor them into your price calculation. Decide whether you want to roll in the highest possible shipping price or take an average based on your sales distribution.

Tips for a Successful Implementation

To ensure a successful implementation of different pricing for domestic and international customers, consider the following tips:

1. Perform market research to understand your target customers' preferences and expectations regarding pricing and shipping.
2. Continually monitor your sales and adjust prices as needed to optimize profitability and attract customers.
3. Clearly communicate your pricing strategy to customers through your listings and shop policies to avoid any confusion or miscommunication.

Case Study: Jess Van Den's Experience

One seller, Jess Van Den, has been running a successful handmade business on Etsy since 2008. She recently implemented different pricing for domestic and international customers and shares her experience and insights in this case study. Jess discusses the factors she considered when setting prices and offers valuable tips based on her experiment.

Conclusion

Etsy's new feature of setting different prices for domestic and international customers is a game-changer for international sellers. By offering free shipping to international customers, sellers can attract more buyers, particularly from the lucrative American market. While limitations exist for sellers in the USA and India, it's essential to stay updated on any future enhancements to the platform. By following the step-by-step instructions provided in this article and considering important pricing considerations, sellers can navigate this feature successfully and potentially boost their sales and profitability.