7 Etsy Tips for Beginners: What I Wish I Knew

7 Etsy Tips for Beginners: What I Wish I Knew

Table of Contents

  1. Introduction
  2. Understanding Deactivation Risk
  3. Inventory Management
  4. Platform Policies and Fees
  5. Shipping Strategies
    • 5.1 Free Shipping
    • 5.2 USPS vs. FedEx/UPS
    • 5.3 Using a Label Printer
    • 5.4 Leveraging Pirate Ship
  6. Building an Email List
  7. Consistency in Listings
  8. Patience and Long-Term Success

7 Things I Wish I Knew Before Starting My Etsy Shop

Starting an Etsy shop or a craft business can be an exciting venture, but it's essential to be aware of crucial aspects that can significantly impact your success. In this article, we'll explore seven essential things I wish I knew before embarking on my Etsy journey.


Before diving into the details, let's emphasize that while challenges may arise, patience and perseverance are key. Success in this domain doesn't happen overnight, but with the right knowledge and strategies, you can set yourself up for a thriving craft business.

Understanding Deactivation Risk

One of the most critical lessons I learned is the risk of deactivation when using a third-party platform like Etsy. The platform owns you, not the other way around. To avoid the perils of deactivation, consider establishing a backup, such as your website, to secure your business's future.

Inventory Management

Having inventory ready is essential, especially for custom design businesses. While you can't stock custom items, you can prepare by having raw materials and processes in place. Streamlining your production can improve customer satisfaction and reduce processing times.

Platform Policies and Fees

Each platform has its own set of policies and fees. Familiarize yourself with these rules to ensure smooth operations. Tools like an Etsy fee calculator can help you calculate the costs associated with listing your items, allowing you to determine your profit margins.

Shipping Strategies

Shipping is a crucial part of the business. Implementing free shipping can attract more customers, but it's essential to factor shipping costs into your product prices. Utilizing services like USPS for affordable shipping and scheduling pickups can save time and money. Consider investing in a label printer to streamline your shipping process. Additionally, using Pirate Ship for label creation can save you both time and money.

Building an Email List

Having an email list is a lifesaver if you face unexpected issues like deactivation. It allows you to keep in touch with your customers and notify them of any changes, ensuring that you maintain valuable connections.

Consistency in Listings

Consistency is key on platforms like Etsy. Aim to have a consistent schedule for listing new products. The more listings you have, the higher your chances of being noticed. Starting with a few listings and gradually increasing your inventory can boost your shop's visibility.

Patience and Long-Term Success

Lastly, remember that success in the craft business doesn't happen overnight. Be patient and persistent in your efforts. Learn from your mistakes, adapt your strategies, and keep working towards your long-term goals.

In conclusion, starting an Etsy shop or a craft business is a journey filled with lessons and challenges. By understanding the risks, managing inventory, following platform policies, optimizing shipping, building an email list, ensuring consistency, and embracing patience, you can pave the way for long-term success. Keep in mind that it's okay to face setbacks; they are part of the learning process. Your dedication and the knowledge you gain will ultimately lead you to a thriving craft business.


  • Deactivation risks and the importance of having a backup
  • Efficient inventory management for faster order processing
  • Understanding platform policies and fees
  • Shipping strategies, including free shipping, USPS, label printers, and Pirate Ship
  • Building and utilizing an email list for customer communication
  • Consistency in listing new products for increased visibility
  • The necessity of patience for long-term success


Q1: How can I prevent deactivation of my Etsy shop? A1: To prevent deactivation, consider having a backup platform or website and adhering to Etsy's policies and guidelines.

Q2: Why is building an email list important for a craft business? A2: An email list allows you to maintain a direct line of communication with your customers, which can be invaluable in case of unexpected issues.

Q3: What are some strategies for efficient inventory management? A3: For custom design businesses, prepare raw materials and streamline processes. For other products, keep inventory ready to minimize processing times.

Q4: How can I maintain consistency in my listings? A4: Establish a regular listing schedule, gradually increasing the number of products you offer to improve visibility on platforms like Etsy.

Q5: Why is patience important for long-term success in a craft business? A5: Success in this field takes time and persistence. Learning from mistakes and staying dedicated to your goals is essential for long-term success.

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