Starting Your Own Etsy Candle Store

Starting Your Own Etsy Candle Store

Table of Contents

  1. Introduction
  2. The Potential of Starting a Candle Business on Etsy
  3. Understanding the Costs and Investments Involved
    • Wax Melter
    • Sticker Printer
    • Candle Glasses
    • Wax
    • Scent
    • Wicks
    • Packaging
    • Postage Fees
    • Etsy Fees
    • Miscellaneous Items
  4. Calculating Profit Margins and Break-even Point
  5. Scaling Up the Business and Increasing Profitability
  6. Tips for Success in the Etsy Candle Business
  7. Exploring Other Business Opportunities on Etsy
  8. Conclusion

Starting Your Own Candle Business on Etsy: Cost Analysis and Profit Potential

Are you looking to start your own side business and bring in some extra income? Have you considered tapping into the ever-growing market for handmade and personalized products on Etsy? If so, starting a candle business on Etsy might be just the opportunity you've been searching for.

In this article, we will delve into the numbers and break down the costs involved in starting your own candle business on Etsy. We will explore the various components and investments required, ranging from wax melters to packaging and postage fees. By understanding the costs and profit potential, you'll be well-equipped to make an informed decision about whether this venture is right for you.

The Potential of Starting a Candle Business on Etsy

Before we dive into the specifics, it's important to recognize the tremendous potential of the Etsy marketplace for candle sellers. With its large customer base and emphasis on unique, handmade, and personalized products, Etsy provides the perfect platform for aspiring entrepreneurs to showcase their creativity and establish a profitable business.

In fact, there are success stories of candle sellers on Etsy who have achieved impressive sales numbers and generated substantial revenue. Some even started less than a year ago and have already reached six-figure sales milestones. This level of success is undoubtedly enticing, but it's important to understand the costs and investments involved in achieving such results.

Understanding the Costs and Investments Involved

To start a candle business on Etsy, you'll need to consider various factors, including the equipment required, the cost of materials, packaging, postage fees, and Etsy's own fees. Let's break them down one by one:

Wax Melter

A wax melter is an essential tool for candle making, as it helps melt the wax efficiently and ensures a consistent temperature throughout the process. Investing in a good quality wax melter is crucial, especially if you aim to sell a significant number of candles daily. While prices may vary, a high-quality wax melter can cost around $200.

Sticker Printer

To add a professional touch to your candles, you'll need a printer capable of producing high-quality stickers and labels. This printer can serve multiple purposes beyond candle making, allowing you to explore other product options on Etsy. While there are cheaper options available, a reliable sticker printer can cost around $459.

Candle Glasses

The vessels for your candles play a crucial role in their overall appearance and marketability. While plain glass jars are a popular choice, you can also opt for jars with lids or other unique designs to enhance the visual appeal. On Etsy, these candle glasses can cost around $0.60 per piece, depending on the style and quantity ordered.


The type and quality of wax you use can significantly impact the quality of your candles. Depending on the volume of candles you plan to produce, you'll need to estimate the amount of wax required for each candle and the overall cost. Typically, a 300ml glass candle requires approximately 220 grams of wax. Purchasing a 10-kilogram tub of wax can cost around $36, which can fill around 100 glasses. Hence, the cost per candle for wax is approximately $1.


Adding fragrance to your candles can elevate the customer experience and make your products more desirable. The amount of fragrance required will depend on the size of your candles. For a 300ml glass candle, a recommended fragrance load is approximately 2%. Purchasing a liter of fragrance oil can cost around $45, which is sufficient for approximately 50 candles.


Wicks are inexpensive yet essential components of candle making. You can purchase packs of wicks for a few dollars. Considering 20 wicks per pack, the cost per wick is approximately 20 cents.


Proper packaging is crucial for protecting your candles during shipping and creating a professional image. Simple cardboard boxes are a cost-effective solution, and you can purchase them for approximately 57 cents each. However, if you want to customize your packaging or add additional protective materials, budgeting around $1 per package would be wise.

Postage Fees

When selling on Etsy, it's important to factor in the cost of shipping the candles to your customers. Depending on the size and weight of the package, postage fees can vary. As a rough estimate, allocating $3 per candle for postage should cover most shipping costs.

Etsy Fees

As an Etsy seller, you will be subject to various fees, including listing fees, transaction fees, and commission fees. These fees typically add up to approximately 20% off the selling price. Considering the earlier estimated selling price of $18 per candle, around $3.60 would go towards Etsy fees.

Miscellaneous Items

Various miscellaneous items, such as sticker paper, tools for measuring temperature, and other supplies, will contribute to your overall costs. While the specific requirements may vary, it's prudent to budget an additional $100 for these miscellaneous items.

Calculating Profit Margins and Break-even Point

Now that we have a clear understanding of the costs involved, let's analyze the profit potential of selling candles on Etsy. Based on the estimated costs mentioned earlier, each candle produced and sold will generate approximately $7.20 in profit. Considering this profit margin, an Etsy store selling 69 candles per day could potentially earn $500 daily.

However, it's important to note that these calculations are based on selling price and costs for individual candles. As you scale up your business and purchase materials in bulk, your costs may decrease, resulting in higher profit margins. Additionally, implementing Etsy ads and marketing strategies can further boost visibility and sales, maximizing your overall profitability.

Scaling Up the Business and Increasing Profitability

Once you establish your candle business on Etsy and gain traction, there are several avenues to explore for scaling up and increasing profitability. Here are a few tips to consider:

  1. Diversify Your Product Offering: While candles may be your main focus, consider offering complementary products, such as candle accessories, home fragrances, or gift sets. This can attract a wider customer base and drive additional sales.
  2. Personalize Your Candles: Offering customization options, such as personalized labels or scents, can differentiate your candles from mass-produced alternatives and justify premium pricing.
  3. Collaborate with Influencers: Partnering with influencers in the home decor or lifestyle niche can help increase brand visibility and attract new customers. Consider providing them with your candles for review or hosting giveaways through their platforms.
  4. Optimize Your Etsy Shop: Ensure your Etsy shop is well-designed, with appealing product photos and compelling descriptions. Implement SEO techniques to improve your shop's visibility in search results.
  5. Engage with Your Customers: Building genuine connections with your customers through prompt communication and excellent customer service can lead to repeat purchases and positive word-of-mouth recommendations.

By employing these strategies and continuously refining your business model, you can maximize your earning potential and establish a thriving candle business on Etsy.

Tips for Success in the Etsy Candle Business

To succeed in the competitive Etsy marketplace, it's important to consider the following tips:

  1. Focus on Quality: Invest in high-quality materials to create candles that stand out in terms of aesthetics, scent throw, and burn time. Providing a superior product will help generate positive reviews and customer loyalty.
  2. Differentiate Your Brand: Find a unique selling proposition that sets your candles apart from competitors. Whether it's a specific scent combination, a distinct design aesthetic, or an environmental commitment, emphasize what makes your brand special.
  3. Build Your Brand's Story: Craft a compelling brand story that resonates with your target audience. Highlight the inspiration behind your candles, your values, and the care you put into each creation.
  4. Leverage Social Media: Use platforms like Instagram and Pinterest to showcase your candles, engage with potential customers, and drive traffic to your Etsy shop. Share captivating images and behind-the-scenes glimpses of your creative process.
  5. Encourage Reviews: Positive reviews are invaluable for building trust and credibility. Remind happy customers to leave a review and respond promptly and professionally to any feedback or inquiries.
  6. Stay Updated and Be Flexible: Keep up with trends, shifts in consumer preferences, and emerging candle-making techniques. Adapt your product offerings and marketing strategies accordingly to stay competitive in the market.

Exploring Other Business Opportunities on Etsy

While the focus of this article has been on starting a candle business on Etsy, it's worth noting that the platform offers a plethora of other opportunities for creative entrepreneurs. From woodworking and jewelry making to digital downloads and vintage finds, Etsy caters to various niches and interests.

If candles aren't your passion or area of expertise, consider exploring other business ideas on Etsy that align with your skills and interests. Conduct market research, analyze competition, and assess the costs involved to make an informed decision about which niche to pursue.


Starting a candle business on Etsy can be a lucrative and fulfilling endeavor, but it requires careful planning, investment, and dedication. By taking into account the costs outlined in this article and implementing strategies to maximize profitability, you can position yourself for success in the ever-growing handmade and personalized product industry.

Remember to continuously refine your offerings, engage with your customers, and adapt to changing trends. With time, effort, and a true passion for your craft, your Etsy candle business has the potential to thrive and become a source of reliable income.

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